dieter rams: a retrospective

A retrospective exhibition dedicated to Dieter Rams, one of the 20th century’s most influential industrial designers. As head of design at Braun, the German consumer electronics manufacturer, Rams defined an elegant and rigorous visual language for its products.

The exhibition featured 244 objects, spanning six decades of his life and work. Planned across five sections (Dieter Rams solo projects, Braun team projects under Dieter’s leadership, Vitsœ and Typology and Legacy), the design of the exhibition utilised an array of graphic expressions — each appropriate to specific areas of curatorial content. The entrance featured an internal façade with Rams’ Vitsœ 606 compression system spanning the width of the upper gallery (approx 15×5m). Here the visual language from selected products set the tone.

Originally published at blueverticalstudio.com.