Wayfinding for London’s Here East Campus by Studio dn&co

killer environmental graphics, wayfinding and print design! m.

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Studio dn&co’s wayfinding for London’s Here East campus features symbols borrowed from circuit drawings.

dn&co was tasked with designing both interior and exterior wayfinding for Here East, a technology hub in Hackney Wick that is part of the redeveloping Queen Elizabeth Olympic Park.

Inside the building, large bright orange graphics placed on the walls and floors guide visitors to different areas. The signage uses lines and symbols based on those found in electronic diagrams.

The emblem for a transistor is turned into an icon for the reception desk, while the zigzag resister symbol represents doors.

As in a circuit diagram, the symbols are connected by lines — forming a giant floor graphic that connects different elements of the building.

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