Design history seen in “Museum of Brands, Packaging and Advertising“.

ロンドン ブランド・パッケージ・広告博物館

Why did design start? How was it born?

〜Exhibition until about 1900

· Puzzles are from long ago. The map is also long ago
· As an educational material, I picture the characteristics of animals and birds
· Newspapers will begin to convey news graphically
· There is no variety in shape of containers. But it was necessary to tell the contents
· It will become a differentiating factor. To devise measures.
· Package design may be the origin here
パズルは昔からある。地図も昔からある / 教育教材として、動物や鳥の特徴を絵にしている / 新聞がグラフィカルにニュースを伝えるようになる / 容器の形にバラエティが無い。だが中身を伝える必要があった / それがいつしか差別化要因になる。工夫をする / パッケージデザインはここが原点か？

Exhibition until about 1920

· Is fundraising of the royal family or the country the beginning of design and branding?
· Make the royal family and the country favorable, become a propaganda when the vector changes
· Women’s market, children’s market is born and grows. And the font is designed.
王室や国の資金集めがデザインやブランディングの始まり？ / 王室や国に好意を持たせる、ベクトルが変わるとプロパガンダになる / 女性向け市場、子ども向け市場が生まれ大きくなる。そしてフォントがデザインされる

Exhibition until about 1930

After that, war, alcohol, tobacco, music, TV… Design history has advanced. The world of Mad Men.

Design is not just beautiful and creative. There are also violent designs that unduly irritate people. Both are on display in the museum

戦争、酒、タバコ、音楽、テレビ…と、海外ドラマ「マッドメン」の世界観のようなデザイン史 / デザインは美しくクリエイティブなだけではなく、人を過度に刺激する乱暴なデザインもあり、博物館にはその両方が展示されている…

What is design? It is a question that I have considered. I visited the museum this time and I saw another side.

Do not expect too much. It ends as a designer. I always want to have such a feeling. I would like to face flexible designs that will continue to deform in the future. I will not forget to prepare.