Bluesoft Labs
Published in

Bluesoft Labs

Try an Internal Press Release before starting new Products

Learn how Amazon works backwards from the customer, rather than starting with an idea for a product

  • Heading — Name the product in a way the reader (i.e. your target customers) will understand.
  • Sub-Heading — Describe who the market for the product is and what benefit they get. One sentence only underneath the title.
  • Summary — Give a summary of the product and the benefit. Assume the reader will not read anything else so make this paragraph good.
  • Problem — Describe the problem your product solves.
  • Solution — Describe how your product elegantly solves the problem.
  • Quote from You — A quote from a spokesperson in your company.
  • How to Get Started — Describe how easy it is to get started.
  • Customer Quote — Provide a quote from a hypothetical customer that describes how they experienced the benefit.
  • Closing and Call to Action — Wrap it up and give pointers where the reader should go next.
  • Keep it simple.
  • 3-4 sentences for most paragraphs.
  • Don’t make it into a spec.
  • Accompany the press release with a FAQ.
  • No Geek-Speak (Imagine you’re sitting on Oprah’s couch and have just explained the product to her, and then you listen as she explains it to her audience. That’s “Oprah-speak”, not “Geek-speak”.)

--

--

Content Bluesofters Produce in English and Portuguese

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
andrefaria

CEO at Bluesoft. I'm passionate about startups, software, innovation, aws cloud, technology, agile and management 3.0.