Someone once said, “To sell something familiar, make it surprising, and to sell something surprising,make it familiar!”
Pondering on the same lines, it’s not really easy to keep in mind the population of over 1.35 billion, diversified into thousands of distinct and unique cultures of all religions, and yet come up with something ‘familiar’.
Or is it?
This blog is not going to talk about how to sell things right. Neither is this blog about fundamentals of marketing, or explaining how to draft a successful campaign. Instead, this one is to understand the existing marketing trends, and very specifically, what is that one thing that is connecting people over and around the country ever since marketing made its debut in our
minds.
In case you are still wrecking the brain, open Swiggy, Uber, Zomato, or more such apps you use and point out one common scheme going on around.
Won your ICCRIDES pass yet?
If you think about it, we have so many sports and leagues happening around us, let alone hockey being our national, yet, when it comes to India Vs. Pakistan, Dhoni’s sixes are all we want to hear about. Amazing, how that’s a business now, and not only in India.
ICC world cup, a tournament between 10 countries, 10 amazing teams shedding their sweat and blood for that one trophy, to play with their zeal and zest, has sadly become theory now. In practical senses,
the game has evolved into so much of an act of economic alluring of audiences, that India vs Pakistan is the new title, it’s the new marketing trend of today’s time. People are so content with India defeating Pakistan, as if the trophy didn’t even matter in the first place. Marketing, if you really think of it, is a major major reason behind this whole show.
Amazing players who work really hard to be the leading sportsmen, are actually turned into some models, as if that’s what the purpose of their existence is. Are you a even a great if people haven’t seen you on TV yet, who cares about your performance anyway?
A national pastime, a national marketing strategy, a multinational business idea, and the best part is, its not something new or discovered recently. Every arrival of world cup season begins months before with different brands from all fronts selling themselves in the name of #Bleedblue.
So, what do we mean when we say every ad should have its uniqueness maintained? If all the brands tend to use the same concept, then how are they all succeeding at it, and since ages?
That is where good marketing plays its role. There are numerous ways of doing the same thing, and its crazy that all these brands have figured out one of their own, no matter if the base idea is same. The uniqueness is derived out of individual elements, be it a type of contest on zomato, be it scoring your
own runs on uber, or a Jio coupon in the name of centuries.
You might have a lot of ideas when it comes to marketing your product, you might have ideas that are so common that you don’t even to go ahead with it. But remember, its not just the idea, its how you sell the idea that matters the most!
Talking about marketing, this sport has sold itself so conveniently that the name doesn’t even matter anymore! Amazing, if you really think about how it was clear from the title of the blog itself, and the name is still not needed!
IPL, T20, World cup, sounds like new ad ideas to me and not some actual sports quest. Is that the purpose after all? To not focus on the bat and the ball, but to focus on how many tickets and how many products they actually sold?
