A Brand which is being remembered is aware of these Marketing Myths!
Are you a brand Forgotten? Remembered? Or Being Remembered ?
In the world where Marx has been proven right, the capitalists exploiting their way out of the working class & where they themselves cannot consume what they produce, where do you stand in the race as a brand?
Certain common misconceptions about Marketing exist. These beliefs may lead your brand towards a loss of opportunities to grow from the cracks spread everywhere.
No matter how much quirk your marketing agency sprinkles, at the end your essential message to the customers as a company, continues to engage them with you. So, if you are looking to break the hurdle on the way of your imagined perfect Business goals, then read up!
Conveying & convincing your brand’s heart out is called Marketing. What breaks that heart are these myths that have been elaborated for you here.
Keep up the good work and the competition!
1. DONO EK HI TOH BAAT HAI !
Advertising is based on one thing: Happiness.
But Marketing is based on all the other things which will : sustain that Happiness!
Advertising is one of the aspect of a Marketing plan focusing on showcasing the amazing products that you have to offer. Whereas creating a buzz to introduce the product in the market, making people aware about the brand, designing & pricing the product, lead generations, consumer conversions by creative as well as tactical persuasive skills, in short the full proof plan to steal the market is Marketing.
2. ABHI ZAROORAT NAHI HAI !
With all the competition in the market, no matter how premium your product is, it won’t reach the eyes of the people itself!
The Narad Muni of this era is social media.
Marketing is an investment which leads to a scheduled plan filled with creative trending content, promotions and budgeting for long-term results and eventually an increase in the sales ( if the product is in real premium).
These out of the box Brand Campaigns make Marketing too intimidating. So, a perfect marketing plan by a marketing team is all that you need to market with specialized knowledge to prepare you for all the challenges ahead.
3. OFFLINE ZYADA CHALEGA !
241 Million Indians : on Facebook
69 Million : on Instagram
53 Million : on LinkedIn
7 Million : on Twitter
The wise decision is to spend more on Online / inbound marketing than the traditional Offline methods.
It is all about increasing the reach, engaging more and more people so that the brand value receives the profit. Clearly, online brand presence is more effective now. Social media is not just for young people wasting time or messaging friends. It is much more, especially now with the e-shopping trend.
However, the offline marketing methods are not to be forgotten just because the focus is digital marketing.
4. WEBSITE KAUN DEKHTA HAI !
Your business small or big, needs to show a digital screen with all the valuable information about your brand to the people out there, who consume 10 similar products like yours. In this pool of capitalists, you definitely want be noticed! And a good website is the way.
Organised, easy to use, original content, important information, impressive designing, right optimizations based on real data & feedback- makes up for a good website user experience.
The website also needs to be mobile enabled else Google will not even show your website in search results smartphones, iPads, tablets and anything which is not a laptop/desktop.
5. MARKETING KIYA TOH BIKEGA NA !
Creating sales tools is not something which Marketing will do. The assumption that Marketing will increase sales is impractical.
What it does is: generates leads, introduces you as why you think of yourself to be one of the best fishes in the pond & ultimately the choice of buying remains with the customer.
Marketing sells the emotions behind your product, how it actually makes people feel when they consume it.
Whereas the Sales are driven through the customer experience generated with your brand.
