What is Marketing?
Marketing is the process of teaching consumers why they should choose your
product or service over your competitors. If you are not doing that, you are not marketing. It’s that simple! The key is finding the right marketing method and defining the right marketing message to use to educate and influence your consumers.
Companies often make the mistake of thinking that marketing is just “a” thing, but what they don’t realize is that marketing is everything that the consumer encounters when it comes to their business, from advertising, to what they hear, to the customer service that they receive, to the follow-up care that they provide. It’s all marketing and creating the decision within the consumer whether or not to choose you initially or for repeat business. Marketing is often confused with advertising and sales, but it is important to know the key differences. The bigger thing here is that no marketing would be as successful or as impactful until it is backed by a smart, detailed and an ever evolving marketer.
Marketer is a person who uses marketing methods to promote a product. There may be many marketers but there are only a few successful marketers. The main way in which the success of a marketer is measured is through the growth in revenue and profits of the company.
A successful marketer will also be a strategic leader. They can head different
projects starting from product innovation to positioning, pricing to
communications. A successful marketer needs to think with a vision. He/She
marketer will also employ such people who can do a lot more than their
counterparts who are present in competing companies.
Here are few the Indian marketers who are doing some amazing work, and we
strongly recommend you keep a tap on them, if you see yourself as a marketer
someday.
Sorav Jain is the founder renowned digital-marketing blog and a best digital marketing agency in Chennai named “Echovme”.
Sorav Jain was acknowledged by Global Youth Marketing Forum. as the “Top 25 Social Media Professionals Of India”. Sorav Jain says “I’m on a mission to teach digital marketing for free”.
2. Prateek Shah
Prateek Shah is the founder of Digital Defynd.
Digital Defynd is member community driven
digital marketplace that helps people find digital
solutions ranging from marketing services, training,hiring and product finding. Prateek Shah’s journey is truly an inspiring one., you must watch.
Pradeep Chopra is the CEO and Co-founder of
one the
Best digital marketing institutes in India named
“Digital Vidya”. He is an engineer by education
from IIT Delhi and working in the field of Digital Marketing since 2000.
He has trained and advised thousands of professionals and CEOs in digital
marketing. Pradeep believes that “Internet Connectivity is more important than the water supply”.
Lakshmipathy Bhat is the Vice President — Marketing Communications at Robosoft Technologies. He is an avid
blogger and early adapter of new media & tech.
His personal blog www.bhatnaturally.com ranks among the Top 100 blogs in the world (as ranked by Invesp BlogRank). With 25 years of experience in the marketing world, he blends the traditional advertising methods and new digital information in a wonderful manner.
Kashmira Talati is a Vice President at Publicis, the largest global network for advertising agency services. She has over 13 years of experience in
building a brand, adverting, and marketing. She won the Social Samosa 40Under40 award in Dec 2018 for her simplicity in her work.
Also read
Anvesha Poswalia is a Senior Brand Manager-Digital
at Asian Paints, one of India’s multinational paint company. Anvesh is a highly-motivated and dynamic
marketing professional who is a master in building digital marketing strategies for various sizes organizations. In 2017, she was featured in the “Top 50 Digital Marketing Leaders in India” by World Marketing Congress and
CMO Asia.
Apart from these there are many more marketers like Indra Nooyi, Jeetendra
Vasvani, Aditya Gupta, Kunal Choudhary and many more.
