Investing in digital marketing platforms is one of the finest ways for businesses to stand out in today’s saturated marketplace. The marketing landscape has undergone a sea of change as a result of marketing automation software, which has altered the ways in which businesses
interact with their customers. Therefore, whether one is starting from scratch with their brand’s online presence or want to improve their current online marketing strategy, familiarity with the top marketing platforms is crucial. Here are some of the best digital marketing tools of 2022.
SEO TOOLS
1. SEMRush
SEMRush delivers a robust suite of tools to enhance your traffic, and it comes highly recommended by many professional SEO gurus, marketers, bloggers, and organisations of all kinds. It lets you find high- volume, low-competition organic keywords. Check your competitors keyword rankings and change your approach appropriately. As an extra benefit, the SEMRush SEO Writing Assistant tool may help you improve your website content to rank in the top ten for your goal phrase. You may choose between a free trial and a premium membership with SEMrush. Take advantage of SEMRush’s greatest features with a free 14-day trial and see for yourself how effective they can be.
2. Moz
The experience of using Moz is both enjoyable and satisfying. Moz
Local is the free version, while Moz Pro is the paid version. Moz Local is
mostly geared on assisting with local SEO listing upgrades. Moz Pro is an all- in-one platform for monitoring rankings, constructing inbound links, and doing in-depth campaign analysis. Moz Pro Spider is a crucial tool since it allows you to do an audit of your own site, identifying possible faults and suggesting insights you can put to use. Moz is an effective tool that can be used to create a well-organized SEO plan.
Click on the link above to explore some of the free SEO tools for yourself.
CONTENT MARKETING TOOLS
1. Canva
When it comes to making high-quality graphics, nothing beats Canva. Canva can improve your creative workflow for every project, whether it’s social media graphics, call-to-action buttons, or an infographic. It provides an abundance of premade layouts, graphics, and typefaces to let you create something really unique. The drag-and-drop nature of Canva’s design interface simplifies the process for its users. Canva allows you to make whole new photos or modify old ones with a wide variety of filters, effects, and other customization options. After it’s made, you may distribute it through many channels, including social media, email campaigns, and more.
2. Trello
Many businesses utilize Trello as a means of organizing their content strategies and brainstorming sessions. Users may make their own cards, write their own comments on the subject matter, set due dates, and delegate tasks to certain groups. The software makes it easier to work together and gives you a clearer picture of what’s in the works. Trello’s visual approach is intriguing since it’s free for small teams and enterprises, even if members of the team are geographically dispersed.
WEBSITE ANALYTICS TOOLS
1. Google Analytics
When it comes to tracking and analyzing user behavior on websites, Google Analytics is almost mandatory. If you're a digital marketer today, you need Google Analytics skills or learn them quickly. Simply said, Google Analytics will tell you how many people are visiting your site, where they are coming from, and which pages they spend the most time on. Furthermore, you may track events to learn more about user involvement, create targets to monitor sales, and construct a more robust E-commerce platform. If properly used, Google Analytics is both a solid foundation upon which to build and a powerful tool in its own right.
2. Kissmetrics
Kissmetrics is an advanced analytics platform that provides
valuable data about your website’s visitors and how they engage with it. It builds a comprehensive profile of site visitor actions and gathers information about their acquisitions. Enjoy one month of cost-free access to this service. If you like the service after that, you may upgrade to a premium subscription. Kissmetrics is useful for increasing revenue since it reveals which items customers leave in their shopping carts. By monitoring the time frame in which repeat purchasers are most active, you may more precisely schedule your follow-up communications with these clients.
Often debated, but marketers today keep exploring various platforms for to drive better results for the success of the brand. Although, there are a few more platforms that offer similar tools but if you are just starting up your journey of making your brand great, these tools have been tested to deliver ease, accessibility, and results. Explore your favourite tool and let us know how you like them.
