Social Login & Register ‘’We don’t have a lot of time’’
Social login is a form of single sign-on function using existing information from a social networking service, such as Facebook or Google, to sign into a third party website instead of creating a new account specifically for that website.
Also known as social sign-in, the process increases registration and minimizes barriers to site entry by reducing the need for usernames and passwords by allowing users to authenticate using their existing social media identities and pre-verified user accounts.
Not only can it enhance the user’s experience on your site in not needing to fill out a registration form or remember yet more passwords, it also allows marketers to gather more accurate data, including verified email addresses, age, gender, relationship status, and interests.
A report from Gigya revealed that the leading reason people use social authentication is to avoid having to fill out online registration forms. Other reasons include not wanting to remember another username and password, and using the same identity on multiple websites. 86% of users report being bothered by having to create new accounts on websites.
According to the aggregated research published by WebHostingBuzz, 77% of users believe social login is a good registration solution and should be offered by all websites.
92% of users will leave a site instead of resetting or recovering login info. According to a poll by Blue Research, one third of people say they leave frequently when forgetting their login information.
Most popular social networks worldwide as of April 2021, ranked by number of active users according to www.statista.com
Penetration of leading social networks in Turkey 2019, by platform
BluTV users have started using social media login features. Facebook has become the most preferred social media platform by users, as is the case in the world. Facebook login features change according to device usage habits. 3% increase for Android users and an 8% increase for iOS users. You should organize your social listing based on user experience. For example, Facebook is the most used platform therefore is in first place. This social list may vary based according to your iOS and Android habits.
The most useful place for BluTV was the header login widget. In this area, it achieved an 8% increase with its social media features. Social login is disadvantageous in some situations therefore needs development accordingly. If different profiles are used under the same account, you will need an email and password. Lack of e-mail address for the client service. Not every social network provider gives access to e-mail addresses. When you offer suitable social login options, your user can have difficulty with choosing either one of them.
According to these advantages and disadvantages, the social login feature accelerates the experience of users and increases the number of members. Users think, “we don’t have a lot of time for long form texts”.