How are AI Apps Paving the Way for a New Wave of User Engagement?

Board of UX
Board of UX
Published in
3 min readMay 15, 2023

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AI is paving way for user engagement

As I gaze out of my apartment window in Mumbai, looking at the city’s skyline lit up by a million dreams, I can’t help but marvel at the rapid changes technology has brought to our lives. It feels like only yesterday when we were in awe of simple mobile apps, and today, we have Artificial Intelligence (AI) transforming the very core of our digital experiences.

A New Era of Engagement with AI Apps

AI offers a more personalised user experience

Let’s face it, my friends, technology has us wrapped around its little finger. And why wouldn’t it? It’s convenient, fast, and ever-evolving. AI apps, in particular, are shaping the future of user engagement, offering a more personalized, intuitive, and interactive user experience.

Personalization at its Best

Imagine this, you open your news app, and instead of scrolling through endless articles, you are presented with stories tailored to your interests. The AI has learned your reading habits, offering a personalized news feed, leading to increased engagement. Apps like Google News are already making this a reality!

Conversational Interfaces

UI of the future is here — conversational AI

No more tapping on screens, just speak to your device as you would to a human! AI-powered virtual assistants like Siri, Google Assistant, and Alexa offer a hands-free, voice-controlled interface, leading to a more natural, engaging user experience.

Real-Time User Support

AI-powered chatbots can provide real-time support to users, answering queries, offering recommendations, and even troubleshooting problems. This not only enhances the user experience but also fosters a sense of connection and trust with the brand.

Embracing the Future with AI Apps

As the sun sets over the Mumbai skyline, painting the sky with hues of orange and pink, it’s clear that we are standing at the threshold of a new era. An era where AI apps will redefine user engagement, making it more personalized, interactive, and immersive.

And as we embrace this change, I can’t help but feel a sense of excitement. The kind of excitement you feel when you know you are part of something revolutionary. And my dear readers, as we navigate this brave new world of AI, one thing is clear — the future of user engagement is here, and it’s powered by AI!

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Board of UX
Board of UX

Board of UX is your go-to hub for the latest UX trends, insights, and best practices—empowering designers to excel in an ever-evolving digital landscape.