The Subtle Power of Typography
If it’s weird to ask parents who their favorite child, it’s absurd to ask a designer the same question — what is your go-to typeface?
I love writing about design, I love observing cool and meaningful brand identities for hours. Then I got curious. What is the quintessential thing to which I’m attracted in design? The answer is simple but subtle — the typeface.
There were times when I sat at my laptop with a bunch of ideas and a blank document. Then, I got obsessing about the typeface I was going to choose for my article and forgot what I was going to write about at the end.
The importance choosing the right typeface struck me later when I saw my favorite (in terms of its effectiveness and longevity) poster — Lord Kitchener Wants You. This recruitment poster with Lord Kitchener’s index finger not only played a vital role in the British army but also became a defining image of World War I. So much so that, the poster comes in first as the most catchy index finger defeating Adam’s finger.
Right after my obsession with typefaces had started, I noticed what stayed in my…
