Fortnite has become the ultimate marketing platform

This story about crossovers, boiled down, in 1:39 minutes.

What’s the fuss?

To promote his new movie and social media series, the king of the court has entered the mega-hit Fortnite as a skin for players. Not only is this a signal that gaming has truly entered the mainstream, but gaming’s strength as an advertising platform.

The situation

Since 2017, Fortnite has managed to stay impressively relevant.

The recent partnership with NBA legend LeBron James may just be the pinnacle of Fortnite’s crossover roster.

  • LeBron, in a variety of outfits, is now available for players to purchase and play as in-game.
  • The looks include his uniform from his new movie Space Jam: A New Legacy and a look inspired by his social media series Taco Tuesday, no doubt to sponsor both.

Boiling it down

The cultural relevancy and addictive nature of the game has led to player counts in the hundreds of millions, so it’s no reason why Netflix considers Fortnite to be its biggest competitor.

  • The amount of eyeballs in Fortnite have caused the game to evolve into somewhat of it’s own marketing platform.
  • Given the fast paced nature of the game, it forces players and spectators to maintain their engagement, making it an ideal medium to market brands.

Gaming has become more mainstream than it has ever been, and Fortnite has arguably been the largest contributor.

  • Not one game before this has been so big with all walks of life, with the partnership of LeBron no doubt a testament (and an accelerator) of this claim.

Thank you so much for reading! To get these stories as they happen, check out my main site here.

Have a question? Send me an email at and I’ll answer in my next email newsletter.

Originally published at




I get it, gaming news can be difficult to understand. It certainly was for my uncle when he texted me “what’s a Fortnite”. Whether you’re a video game veteran or someone who’s just trying to keep up, Boil It Down Gaming will help you navigate the industry as it continues to grow.

Recommended from Medium

eCommerce Store Review: Is SHOPLAZZA a Scam or Legit?

Will the dog really die at the end?

Need great, timely ideas for content? Eavesdrop!

Motivate Your Audience To Read Your Article

Reputation Borrowing

5 Most Effective Secret Formulas to Create Killer Facebook Ads

7 Small Business Sales Strategies that Work

What is Product Marketing for B2B Tech Startups?

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Matt Eng

Matt Eng

Writer, gamer, seeker of simplicity.

More from Medium

Digital and social media trends in 2022: What’s next?

Perfect Instagram Feeds Are So 2018

Phone video with someone holding up pictures

The Do’s and Don’ts of Law Firm Social Media Marketing

Written By Ashley Folco

Ryan Boudreau. Product Photography Good Eye Kid.