GameStop’s new Discord server is a disaster (for now)

This story about building communities, boiled down, in 1:55 minutes.

What’s the fuss?

Long-standing video game retailer GameStop (or EB Games in Canada) just launched their own Discord server to strengthen their community. The initial few hours have been chaotic to say the least.

The situation

Discord is a free group-chatting platform, originally built for gamers, where any community can congregate over the Internet (think of it as an advanced chat room).

  • Allowing anyone to easily create their own online communities, aka “servers”, has caused the rapid growth of the service with over 140 million monthly active users.
  • Now, Discord can add the game retailer GameStop to that user count.

GameStop announced the launch of their own Discord server via Twitter, quickly racking up almost 6,000 members.

  • Although GameStop touted their server as a place to connect with other obsessed gamers and to find others to play with, that’s not what members have used it for so far.
  • If you join today, you’ll find a ton of memes, inane profanity, and unfounded stock advice instead.

Boiling it down

GameStop became a cultural phenomenon early this year thanks to the Reddit-based investing community WallStreetBets.

To properly sustain online communities, you need moderators.

  • Moderators are individuals who will manage the daily ongoings of community activity and help enforce the rules when they become broken — ultimately keeping communities safe.
  • The too-few number of GameStop’s Discord moderators were likely not adequately equipped to handle such a rapid influx of new members, resulting in the lawlessness that plagues the server today.

Thank you so much for reading! To get these stories as they happen, check out my main site here.

Any and all feedback is valid and welcome — send me an email at about anything!

Originally published at




I get it, gaming news can be difficult to understand. It certainly was for my uncle when he texted me “what’s a Fortnite”. Whether you’re a video game veteran or someone who’s just trying to keep up, Boil It Down Gaming will help you navigate the industry as it continues to grow.

Recommended from Medium

v1.6.32 Patch notes

DeathRoad Monthly Report — December 2021

Buy, Own, Rent, and Earn profit with NFT Lands in MedaWars.

[VR Game Review] Lucky’s Tale: A supremely charming platformer

Weekly Progress Report 008

The new trailer of Firegirl is exit just before the launch of the PC

Esports — Interactive Media Meets Gaming

PUBG New State vs Pubg explains: all important differences Gordon Bicker

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Matt Eng

Matt Eng

Writer, gamer, seeker of simplicity.

More from Medium

Ollech & Wajs, unofficial watch of the Red Arrows 1967–70

“Ah Boy! Don’t Waste Food!”

The Story Behind A Collection, Digital Art Ownership & Rocky Balboa…

Pulse Athletic Apparel Brand Ambassador on the Importance of Staying Balanced