Lamborghini now has an esports team

This story about going fast, boiled down, in 1:08 minutes.

What’s the fuss?

One of Italy’s most luxurious auto companies is getting into esports. The sim racing scene is hotter than ever.

The situation

Automobili Lamborghini, or simply Lamborghini, shouldn’t need an introduction.

  • Founded in 1963, Lamborghini is an Italian line of luxury sports cars and SUVs which was initially created to compete with Ferrari.

Lamborghini has found another way to compete with Ferrari with the launch of their own sim racing (simulation racing) esports team.

Boiling it down

Sim racing is exactly what it sounds like — virtual racing simulators that accurately simulates auto racing to an extraordinary degree.

This isn’t Lamborghini’s first kick-at-the-tires when it comes to sim racing.

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