Reddit’s r/Place helped break viewership records

This story about collaboration, boiled down, in 1:22 minutes.

What’s the fuss?

A communal art piece has taken the streaming world by storm, temporarily transforming the loyal audiences of large streamers into digital artists.

The situation

Reddit, the website where anyone can start a forum and community, began a collaborative art project called Place on this year’s April Fools Day.

  • Originally from 2017, Place is a social experiment in which Reddit users could change a single pixel of an online canvas every 5 minutes — potentially even overriding others’ pixels.
  • Place lasted for 4 days this year and was largely filled with references to pop culture, Internet memes, and national pride.

Place took over Twitch this year, with the biggest streamers both providing commentary on the canvas’ updates as well as wielding their large audiences virtually as paintbrushes.

Boiling it down

Twitch, commonly known for live video game streams, is becoming less and less synonymous with gaming.

  • Twitch’s top viewed category, “Just Chatting”, has streamers literally just engaging with their audiences and is entirely non-gaming related.
  • Other Twitch categories includes Cooking, Music, and Game Development with more non-gaming related ones likely on the way.

Popular online streamers are celebrities in their own right, often being more recognizable to younger audiences than movie stars.

Thank you so much for reading! To get these stories as they happen, check out my main site here.

Have a question? Send me an email at and I’ll answer in my next email newsletter.




I get it, gaming news can be difficult to understand. It certainly was for my uncle when he texted me “what’s a Fortnite”. Whether you’re a video game veteran or someone who’s just trying to keep up, Boil It Down Gaming will help you navigate the industry as it continues to grow.

Recommended from Medium

Solcial — All in one Social network

How Much Is Your Data Worth?

The Era of Facebook Experts

I Grew to 10K TikTok Followers in 4 Months. Here’s How.

A love letter to Jenna Marbles

Why is Pagan Tumblr Like That?

DRM Newsletter_Nov.

19 Micro-Influencers to Follow in 2020

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Matt Eng

Matt Eng

Writer, gamer, seeker of simplicity.

More from Medium

Second post: sleeping is wellness

Why You Should Hire An Editor For Your Picture Book

The Great Streaming Debate

Why Friends Smiling Alot To Their Good Friends