Take-Two’s acquisition of Zynga means more monetization

This story about the biggest gaming deal, boiled down, in 1:38 minutes.

What’s the fuss?

The parent company behind the games such as Grand Theft Auto and NBA 2K just acquired a mobile game studio for a record amount of money. This move has much wider implications.

The situation

Remember Farmville?

Zynga certainly has become an orca in size, but it just got swallowed up by the blue whale that is Take-Two Interactive.

Boiling it down

Take-Two seems to be betting big on free-to-play mobile games — Zynga’s specialty.

Given Take-Two’s lavish portfolio of games from its studios, it makes sense that they want to adapt their biggest franchises into mobile games.

  • Although many of their existing games are already full of microtransactions, Take-Two will likely use the existing free-to-play mobile landscape as an excuse to nickel-and-dime their players even more…
  • … and since their franchises are household names, millions of gamers will fall for it.

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