BEAUTYTECH STARTUP GLITZ TOY MAKEUP TECHNOLOGY SET TO REVOLUTIONISE MAKEUP APPLICATION

Jen Frances
Bold Ambition Magazine
3 min readJan 14, 2021

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BeautyTech brand GLITZ TOY is set to revolutionise the beauty industry through its new collection of innovative, portable, electric tools, designed to help beauty-lovers perfect their makeup whilst also reducing wastage and promoting a more sustainable approach to re-stocking their favourite beauty supplies.

GLITZ TOY aims to empower beauty and skincare enthusiasts to achieve stunning and transformational results from their favourite makeup and skincare brands through the development of a brand new range of carefully crafted beauty gadgets. The innovative and exquisitely designed electric makeup tools will allow beauty enthusiasts to obtain fast, professional results that will see their confidence soar to new heights!

Velia Longo, founder of GLITZ TOY

“GLITZ TOY combines the fun and glamour of beauty with ‘new technology. The collection of portable, electric tools are revolutionising the way beauty enthusiasts apply makeup,” explains tech entrepreneur and GLITZ TOY founder Velia Longo. GLITZ TOY has recently launched its ‘ready to ship’ Skincare Collection and in 2021 will begin to launch selected products in their Hero Makeup Collection.

GLITZ TOY was born out of Velia’s personal frustration with how quickly she consumed her own beauty/makeup products. “I found myself buying essentials every month, and I felt like there must be a better way of using these products without all of the packaging wastage,” explains Velia. This was when the idea for GLITZ TOY was born — a range of portable, reusable and affordable gadgets that meant beauty enthusiasts could consume all of their favourite products, achieve professional results and reduce unnecessary wastage.

GLITZ TOY’s innovative technology promotes optimal makeup application and revolutionises the delivery of active ingredients, so that they work just as intended, using the minimum amount of product, which in turn makes the product last much longer. The brand is perfectly positioned to bridge the gap between tech and beauty; helping people to gain fast and flawless results from their homes whilst also promoting a more sustainable and environmentally friendly mindset.

Additionally, the beauty industry is seeing a surge in HOME SPA, self-care and DIY driven in part by the restrictions brought about by COVID-19. GLITZ TOY has been designing beauty and skincare tools for the ‘new normal’ consumer since its inception. They’re now focused on bringing our products to market so that they’ll be able to help millions of more people take control of their beauty routines from the comfort and safety of their own homes.

“My vision is for GLITZ TOY to become the leading brand in the field of Makeup Technology and to be known as the brand that first brought to market these kinds of products,” explains Velia. “We are already in talks with an American and Asian retail chains and major platforms and can see very real opportunities for the brand to gain prominence on a global scale.”

For more information visit www.glitztoy.com

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