10 Best Marketing Dashboards to Grow Your Business
Introduction
Marketing is an integral part of every business. Marketing is not merely selling, but also involves research, promotion, selling, and distribution of your products or services. Marketing helps you to inform audiences about your product, keep a finger on the pulse of your industry, influence people’s opinions, and generate income for your business by selling more products. Becoming more efficient in marketing takes a lifetime to achieve, but with the help of business intelligence, you can lower the costs and increase your revenue.
Business intelligence (BI) in the marketing field will open a world of opportunities to you, helping you excel in the marketing field by providing an environment to build your own analytical dashboards. With marketing dashboards, you can gain the edge over your competition by targeting your audience based on market research. You can engage users more creatively and increase your business growth.
In this blog post, I am going to give a detailed overview of the top 10 marketing dashboards. I hope these examples will help you achieve specific business goals and show you how to use dashboards in any application.
10 marketing dashboard examples
Marketing solution dashboards will keep you informed on how your business is performing and areas you need to focus attention. They help you track your website traffic, leads, email campaigns, and sales trends over time.
1. Marketing Performance Dashboard
The Marketing Performance Dashboard helps marketing managers examine the performance of their team, track their most and least performing traffic sources, and allocate resources based on this performance.
Key metrics and KPIs:
Customer acquisition cost (CAC): Shows the total spent to acquire a new customer.
Return on investment: Shows how much revenue is earned on investing in the marketing campaigns.
Lead conversion rate: Shows the rate at which the leads are converted into users.
CTR based on traffic sources: Helps measure the success of your marketing campaigns.
Top 5 revenue traffic sources: Shows a proportionate view of the revenue percentage earned through the marketing initiatives.
With this marketing performance dashboard, you can also track other metrics, such as visitor count, dormancy rate, and weekly visitors. You can evaluate the marketing team’s key metrics, assess your various marketing initiatives, and make changes to perform better. You can experience this dashboard in real time, just one click away: refer to this link and experience it yourself.
2. Ads Campaign Performance Dashboard
The Ads Campaign Performance Dashboard helps marketing executives monitor online marketing performance with campaigns and opportunities data and shows the effectiveness of the company’s online advertising and social media efforts.
Key metrics and KPIs:
Conversion funnel: Shows the users, leads, opportunities, and won opportunities. With these details, you can see the effectiveness of the company’s sales pipeline.
Opportunity by source/medium: Shows the total number of opportunities created through sources such as Google, Facebook, YouTube, and Twitter.
Opportunity amount by top 5 campaigns: Shows the total value of the opportunities earned using the sales campaigns.
With this dashboard, you can also track other key metrics, such as conversion rate by top 5 campaigns, opportunities by landing page, and opportunity amount by landing page. It will provide a detailed analysis of your company’s ad campaigns and help you track leads, opportunities, conversion rates, and more. You can view the live demo of this dashboard at this sample page.
3. Google Ads Performance Dashboard
The Google Ads Performance Dashboard helps your marketing leaders easily assess their Google Ads performance metrics and track the revenue earned through Google Ads. The dashboard shows the areas that need to improve and helps resolve them.
Key metrics and KPIs:
Cost per conversion: Shows the total amount spent to convert clicks into users.
Revenue per click: Shows the revenue earned from the total clicks gained.
New users: Shows the users newly gained through the ad campaigns.
Impression by date: Shows the impression gained over a period of time.
Additionally, this Google Ads performance template dashboard provides a detailed outline of a company’s ad performance metrics: impressions, clicks, click-through rate, cost, average cost per click, conversions, conversion rate, impressions by date, and ad campaign performance. If you are already a Bold BI user, you can simply connect your data to visualize it. It is that easy. To learn more about this dashboard please refer to this sample.
4. Website Analytics Dashboard
The Website Analytics Dashboard provides managers a detailed report of the company’s revenue performance and shows the effectiveness of the company’s marketing and web design efforts.
Key metrics and KPIs:
Monthly recurring revenue: Shows the total revenue earned through the active subscriptions on every month.
Bounce rate: Show the visitor who navigates away from the site without any clicks.
Customer churn rate: Shows the total number of customers lost in a particular month.
Top 5 landing pages: Shows the five top-performing webpages bringing in the most users.
Additionally, this website analytics dashboard shows other key metrics: visitors, leads, qualified leads, customers, annual recurring revenue, lifetime value, gross volume, successful payment, average revenue per customer, and gross volume by channel. This dashboard helps you assess the marketing and sales initiatives and perform better. You can view the live dashboard and explore more metrics in this sample.
5. Marketing Leads Dashboard
The Marketing Leads Dashboard helps marketing leaders monitor lead conversions and improve team operations’ efficiency with your Salesforce CRM data.
Key metrics and KPIs:
Leads and converted leads by source: Compares the leads and converted leads based on the lead sources.
Leads and converted leads trend: Compares the leads and converted leads over a month.
Leads by industry: Shows the leads gained based on industry.
Additionally, this marketing leads dashboard displays other key metrics: leads, converted leads, conversion ratio, lead distribution by country, and lead sources by month. These metrics will help you review the strengths and weaknesses of the leads and assist you in focusing on more targeted ad campaigns. Refer to the sample to experience the live demo of this dashboard.
6. Page Performance Dashboard
The Page Performance Dashboard showcases the Google Analytics data that lets your marketing and sales teams monitor the performance of website pages based on traffic data and identify the outliers for improvements.
Key metrics and KPIs:
Average page load time: Shows the average time taken to load the webpages.
Average time on page: Shows the average time spent by a user on the webpages.
Unique page views by date: Measures the total number of users who visited the webpages by date.
Additionally, this Google Analytics template dashboard visualizes other key metrics: page views, unique page views, average pages per session, page load time by date, page views summary, page times — redirection time and domain lookup time by date. These metrics will help you assess the users’ interest in your products, find the pages performing well, and identify any technical issues and mitigate them. If you are already a Bold BI user, you can simply connect your data to visualize it. It is that easy. To learn more about this dashboard, please refer to this sample.
7. Email Marketing Dashboard
The Email Marketing Dashboard using SendGrid data provides your marketing and sales teams the data of your users’ behavior and shows the effectiveness of your company’s email marketing campaigns.
Key metrics and KPIs:
Opens versus clicks by month: Shows the comparison between the opened and clicked emails based on the month.
Delivered percentage: Shows the percentage of emails that are successfully delivered to the user’s mail address.
Spam reports: Shows the number of users who are reported the emails as spam.
Click percentage by browser: Shows the percentage of clicks gained through the browsers.
This SendGrid Email Marketing dashboard helps you to track other key metrics, such as requests, opens, clicks, unsubscribers, spam reports, and device comparison. It helps you to identify trends over a period of time, improve your email marketing campaigns with creative ideas, and achieve your business goals. To experience the live dashboard, refer to this sample.
8. Website Traffic Analysis Dashboard
The Website Traffic Analysis Dashboard helps your marketing team determine which channels drive most of the traffic to your website. Additionally, you can see how users are finding the site, where they are from, and how much time they are spending on your site.
Key metrics and KPIs:
Average session duration: Shows the average time spent by users on your website.
Users by channel: Shows the breakdown of the users based on different channels in a time period.
Users versus new users: Compares the total number of users and the new users who visited the site in a time period.
With your Google Analytics data, you can also track sessions by country, bounce rate, users, sessions, and the users’ details such as their age, gender, interests, devices, and location. Target them with custom marketing campaigns and earn more revenue. Refer to this sample to view the live demo of this template dashboard. If you are already a user of Bold BI, you can use this Website Traffic Analysis template dashboard without any hassl; all you need to do is connect your account.
9. Email Campaign Performance Dashboard
The Email Campaign Performance Dashboard using MailChimp data offers managers a chance to assess the revenue earned from their investments in email marketing campaigns by tracking these key metrics: emails sent, successful deliveries, opens, clicks, and unique subscriber clicks.
Key metrics and KPIs:
Successful deliveries: Shows the number of emails successfully delivered to users.
Unsubscribed: Shows the users who are unsubscribed.
Opens versus clicks by campaign: Shows the emails opened and the clicked rate over time.
Investment and revenue by campaign: Compare the total amount invested and the revenue earned for the current month.
This email campaign performance dashboard using MailChimp data helps you track other key metrics: emails sent, opens, clicks, abuse reports, unique unsubscriber clicks, open rate versus click rate by date, and open rate versus click rate by campaign. The dashboard can help you to track your marketing campaigns that are well performing and least performing and identify the trends that changed over time. Look at this sample to experience the live demo of this dashboard.
10. YouTube Channel Performance Dashboard
The Channel Performance Dashboard helps you to track your YouTube reach using the prebuilt YouTube dashboard. Simply connect your account and visualize various details such as number of views, subscriptions, and average views duration.
Key metrics and KPIs:
Total views by date: Shows the total view count by date.
Average view duration by date: Shows the average time spent by viewers by date.
Subscribers versus unsubscribers by date: Compares the subscribers and the unsubscribed viewers by date.
Views by country: Shows the views count based on the country.
Additionally, this channel performance dashboard shows you other key metrics, such as subscribers, unsubscribers, comments, average views duration, shares, and views by country. It will be useful for YouTube channels as it provides an overview of viewers’ behavior. It also offers insight into the success of the company’s YouTube channel marketing campaigns.
Now, we have seen the 10 best marketing dashboard examples that you could use to increase your business productivity. You can also embed these dashboards into your application using Bold BI.
Embed a Bold BI dashboard in your application
You can easily embed your dashboards with Bold BI Embedded. By embedding your dashboards, you can explore many features like data alerts, embedding pinboards, etc. Here, we have integrated the Website Analytics Dashboard into an ASP.NET Core application.
Bold BI Embedded helps you utilize your dashboards in your applications written in .NET Core, ASP.NET, ASP.NET MVC, or PHP, for example. It also works well with JavaScript frameworks such as Angular, React, and Vue. To embed your dashboards into an application, please refer to this help documentation. You can also refer to the Integrating Dashboards into Applications with the Embed SDK blog post.
Conclusion
I hope you now have a better understanding of marketing dashboards and how they will help you to grow your business. Bold BI Embedded helps you create more interactive and customizable dashboards easily that you can integrate seamlessly. Bold BI has more than 20 dashboard examples categorized into industry, department, and data analytics. Schedule a free 30-minute demo with our experts regarding dashboard creation and kick-start your business with better strategies. If you have any questions on this blog post, please feel free to post them in the comment section. You can also contact us by submitting your questions through the Bold BI website or, if you already have an account, you can log in to submit your support question.
Originally published at https://www.boldbi.com on June 4, 2021.
