Improve Your Email Marketing with Embedded Analytics
Email marketing is ideal for marketing your products across the globe. Managers have long struggled to track and manage their email marketing process. This has led to losing potential customers by poorly following views and clicks from delivered emails. This has been a great challenge to the managers responsible for running email marketing efficiently.
Embedded analytics helps track the email marketing process and gives managers an overview of its daily operation. Through the following sub-topics, I shall enlighten you on how to improve your email marketing with Bold BI:
- What is embedded analytics?
- Benefits of embedded analytics in an email marketing dashboard
- Bold BI’s Email Marketing Dashboard example
- How to embed analytical tools into marketing apps
What is embedded analytics?
Embedded analytics is the integration of analytical solutions and data visualization capabilities into a software application’s user interface to improve data comprehension and usability. Bold BI helps you easily embed an analytics solution into your everyday work applications using a JavaScript SDK and server application. It also enables you to reduce dependency on marketing studies by delivering all the insights you need to improve your business operations.
Benefits of embedded analytics in an email marketing dashboard
Email marketing boosts revenue by extending your business to more markets. Some of the key benefits include:
- Increasing click rates
- Improving email marketing operations
- Swiftly and easily monitoring customer behavior
- Saving time and reducing cost
Increasing click rates
A high click rate is the hope of every email operation. It encourages teams to keep working on more ways to get subscribers for the business. Using embedded analytics in the marketing department for emails helps the marketing team track key metrics and KPIs such as clicks, click percentage by browser, opens vs clicks by month, and more. Tracking these metrics helps improve emails where clicks are low. It also provides insight on monthly performance, which encourages teams to aim for higher open rates. This increases the click rate, leading to more leads.
Improving email marketing operations
Embedded analytics helps marketing managers improve the email marketing operation by providing insights into key metrics, such as device comparison, opens, opens by country, and more.
This gives managers a straightforward way of planning and focusing on areas to tackle. It helps managers improve their leads and enables their products to reach more people. It also gives them insight into regions with higher open rates where they should do more marketing to increase their leads. By concentrating on open rates, the company attracts more customers and enhances returns in abundance.
Swiftly and easily monitoring customer behavior
Customer reaction to emails is critical. It can build a business or degrade it. Embedded analytics gives insight into customer reactions by tracking KPIs such as spam reports, unsubscribes, requests, unique opens, subscribers, and more. This helps team leads know the reason behind the customer feedback on their products. It also helps them know the reasons that their products are good, leading to subscribers and unique opens. With this knowledge, team leads can strive to increase the company positives by offering quality services and mitigating customer demands. It also helps to improve issues to reduce the rate of spam reports and unsubscribes to their emails.
Saving time and reducing cost
Embedded analytics helps the administration track key metrics such as period, delivered percentage, open rate, conversion rate, and deliveries. This enables the marketing team to work in a strategical way with their customers. It also lets staff increase productivity and cut costs. This happens by scheduling email to be sent to customers based on effective time.
It also helps the administration engage with and know their audience quickly to improve services. This increases customer satisfaction. Having insight into this aspect of the email marketing workflow allows time to budget adequately for the services needed to achieve the prime goal of the business.
Bold BI’s Email Marketing Dashboard example
The Email Marketing Dashboard example helps you understand how to monitor your email metrics using the a SendGrid dashboard. Explore key metrics such as clicks, opens, delivery rate, and much more.
Using the Email Marketing dashboard, you can learn about the following key metrics to effectively manage your business to improve sales through email.
- Requests
- Opens
- Clicks
- Delivered percentage
- Unsubscribes
- Spam reports
- Click percentage by browser
- Device comparison
- Opens vs clicks by month
- Opens by country
Requests
This card widget shows the total email requests for the selected month. It shows the number of recipients interested in the service offered.
Opens
This card widget shows the total opens for the selected month. It shows the number of emails opened by the recipients.
Clicks
This card widget shows the total clicks of emails for the selected month. It indicates the number of times recipients clicked a link in an email.
Delivered Percentage
This card widget shows the percentage of emails delivered for the selected month. It shows the percentage of emails received based on the number sent.
Unsubscribes
This card widget shows the total number of unsubscribes for emails for a selected month. It shows the number of recipients who unsubscribed to the emails.
Spam Reports
This card widget shows the total number of spam reports of emails for the selected month. It shows the emails which are considered spam by the recipients.
Click percentage by Browser
This doughnut chart shows the percentage of clicks per browser for the month. It shows the channels used to access the emails, which helps the team leads understand the most-used browser to efficiently attract more viewers to a page, and it allows them to work on the least-used browser to increase its effectiveness.
Device Comparison
This column chart compares opens and unique opens of emails for the month. It provides an overview of devices commonly used by recipients viewing the emails. It helps the teams know the pattern of performance and put more effort into increasing clicks in all the devices.
Opens vs Clicks by Month
This spline chart shows opens vs clicks by month. It shows the pattern of emails opened and clicks, which helps the sales team track the recipients’ views. With this insight, they can improve views based on recipients’ preferences.
Opens by Country
This choropleth map chart shows the total open count of emails country-wise over the month. It displays marked regions where recipients receive emails. The network team improves and protects their subscribers’ shared email data with this insight. They also improve their pages to attract more customers from different countries.
To learn more about the KPIs used in this dashboard example, refer to the Email Marketing Dashboard demo.
How to embed analytical tools into marketing apps
Let’s see how analytics can be embedded into web marketing applications. Bold BI can embed your dashboards in apps for more than 18 web platforms, including React with ASP.NET Core, React with Go, WinForms, Node.js, Vue with Go, and Vue with Core. In the rest of this blog, I am going to explain how to embed dashboards into your Angular applications. Consider a scenario in which your market has a website like the one shown in the following image.
You can embed dashboards easily using Bold BI and avoid building an analytics or BI solution yourself. Follow these steps to embed your dashboard successfully.
Prerequisites
Download and install the Bold BI server in your local machine and create a dashboard. You can find the installation and deployment steps in this documentation.
Step 1: Create an Angular application.
First, you need to create an Angular application. Create a new Angular project in Visual Studio Code and add the necessary ts files to the project, as shown in the following image.
For more guidance, refer to the sample code in the Bold BI documentation.
In this demonstration, the Angular application acts as the client, and an ASP.NET Core application acts as the server. You need to add several properties in the app.component.ts file, as shown in the following table and screenshot.
RootUrl : Bold BI dashboard server URL. For example: http://localhost:5000/biSiteIdentifier : For Bold BI, it should be something like “site/site1”. For the Bold BI Cloud Analytics Server, it should be an empty string.Environment : Your Bold BI application environment. If using the Bold BI Cloud Analytics Server, you should use “cloud.” If using Bold BI, you should use “enterprise.”User Email : The Bold BI server will use an email address to authorize the authorization server.
Step 2: Create a Bold BI instance.
You need to create a Bold BI instance to communicate between the server-side (any web application) and the client-side (Angular application), which allows you to embed a Bold BI dashboard in the Angular application.
Step 3: Create an authorization server to authenticate the Bold BI server.
Every application that embeds a Bold BI dashboard or widget must be authorized with the Bold BI server. This authentication step requires sending confidential information to the Bold BI server, such as users’ email addresses, group data, and embed signatures. So, in your server application, implement this authentication flow and provide the URL for connecting to your server in the Bold BI embedded instance.
Step 4: Run the Angular application to view the embedded dashboard.
In the Angular application, enter the authorization URL and dashboard URL that were defined in the ASP.NET Core application. Finally, you can see that the dashboard created in the Bold BI server is embedded in your web application.
By following the previous steps, you can successfully embed your dashboard into your Angular application.
To learn more about embedding dashboards into your Angular applications, refer to this blog. You can also download the sample code used in the previous steps from our documentation.
Conclusion
Bold BI helps you integrate dashboards in your applications written in ASP.NET Core, ASP.NET MVC, Angular, ASP.NET, and Ruby on Rails. It will help save you time and prevent you from doing redundant work. Click this link to explore its features. To learn more about embedding dashboards into your application, refer to this blog and our help documentation.
I hope now you have a better understanding of Bold BI and how it can help marketing be more successful. You can create any kind of dashboard you like with Bold BI’s 35+ widgets and 130+ data sources.
Get started with Bold BI by signing up for a free 15-day trial and create interactive business intelligence dashboards. You can contact us by submitting questions through the Bold BI website or, if you already have an account, you can log in to submit your support questions.
Originally published at https://www.boldbi.com on July 29, 2022.
