Optimizing ServiceNow: Transform Insights with BI

Norman Omondi Ayieko
Bold BI
Published in
6 min readJan 2, 2024
Optimizing ServiceNow: Transform Insights with BI

ServiceNow is a robust cloud-based platform uniquely designed to automate and streamline business processes, improve service management, and enhance overall productivity. Optimizing ServiceNow by integrating business intelligence (BI) tools is necessary to harness its full potential.

This blog post aims to unravel how BI can transform insights in ServiceNow, driving strategic decision-making and promoting operational efficiency. We will delve into the importance of ServiceNow optimization, the role of BI in bridging the data gap, and how the synthesis of these two can revolutionize your business operations.

The importance of tracking ServiceNow data

Here’s why tracking ServiceNow management data is important:

  • Improved incident resolution times: Tracking incidents allows organizations to identify trends, investigate root causes, and enhance resolution processes.
  • Reduced impact on business operations: Incident tracking aids organizations in comprehending business impacts, prioritizing, allocating resources, and swiftly resolving critical processes.
  • Better communication and collaboration: ServiceNow’s incident tracking system centralizes incident views for improved team communication, collaboration, and resolution.
  • Improved service quality: Tracking incidents aids organizations in enhancing service quality by identifying recurring issues, investigating their root causes, and preventing future occurrences.

How can a BI tool be used to analyze ServiceNow data?

Use BI tools to analyze ServiceNow data by:

  • Monitoring key performance indicators (KPIs): BI tools generate dashboards and reports that track KPIs that identify improvement areas and measure the effect of IT environment changes.
  • Identifying trends and patterns: BI tools analyze ServiceNow data to detect trends. This aids in resource allocation, training development, and IT environment modifications.
  • Analyzing incident data: BI tools analyze incident data to identify root causes and devise preventive strategies, enhancing IT service quality and reducing incident count.
  • Predicting future demand: BI tools can predict future IT service demand by analyzing historical data, enabling proactive resource allocation, and preventing capacity bottlenecks.
  • Benchmarking performance: BI tools enable benchmarking of an organization’s IT performance against industry standards or peers, identifying areas for improvement.
  • Creating custom reports and visualizations: BI tools create customized reports and visualizations for organizational needs, aiding in insightful decision-making and stakeholder communication.

Benefits of using a BI tool to analyze ServiceNow data

Utilizing BI tools to analyze ServiceNow data can benefit you in various ways, such as:

  • Improved visibility into IT operations: Business intelligence tools provide a comprehensive view of all IT-related data, simplifying the identification of trends, patterns, and irregularities.
  • Improved decision-making: BI tools aid companies in making informed decisions by providing valuable insights into the performance of their IT operations.
  • Reduced costs: BI tools are advantageous for organizations as they help identify and eliminate unnecessary expenses on IT services.
  • Increased customer satisfaction: BI tools can enhance customer satisfaction by helping companies identify and resolve issues related to IT services.
  • Improved employee productivity: BI tools can enhance employee productivity by assisting organizations in identifying and resolving IT issues that are negatively impacting their operations.
  • Enhance IT governance: BI tools can enhance IT governance by monitoring and evaluating process performance, identifying areas for improvement, and confirming effectiveness.
  • Compliance: BI tools are useful for creating reports demonstrating compliance with IT regulations, thereby preventing fines and sanctions.

How to choose a BI tool for analyzing ServiceNow data

Here are some key factors to consider when selecting a BI tool for analyzing ServiceNow management data:

  • Data volume and complexity: Evaluate your ServiceNow data’s volume and complexity. Use efficient BI tools like Power BI, Tableau, or Qlik Sense.
  • Reporting and visualization needs: Consider the complexity of reports and visualizations.
  • Integration with ServiceNow: Ensure your BI tool can smoothly integrate with ServiceNow for easy data extraction and import.
  • Scalability: Choose a BI tool that can scale with your organization’s growth and ServiceNow data needs.
  • User skills and training: Evaluate user skills and necessary training for the BI tool.
  • Budget: Choose a BI tool within your budget. Prices can range from free to tens of thousands of dollars.
  • Vendor support: Consider the vendor’s support level for the BI tool.

Creating a BI dashboard for ServiceNow data

Creating a BI dashboard for ServiceNow data involves a step-by-step approach for achieving valuable insights for effective decision-making. The following guidelines pertain to building a BI dashboard for managing ServiceNow data:

  • Connect to your ServiceNow instance: Link your BI tool to your ServiceNow instance to extract and import data. Many BI tools have built-in ServiceNow connectors for ease of use.
  • Define your KPIs: After linking to your ServiceNow instance, identify the KPIs you wish to monitor.
  • Create visualizations: After defining your KPIs, create visualizations like line charts, bar charts, pie charts, scatter plots, and maps to present your ServiceNow management data and trends effectively.
  • Lay out your dashboard: After creating visualizations, design your dashboard by maintaining a uniform style, grouping related visuals, utilizing white space well, and ensuring readability.
  • Deploy and share your dashboard: Deploy your dashboard to your BI platform for organizational sharing.

Using a BI dashboard to track ServiceNow incident management data

Using a BI dashboard to monitor ServiceNow incident management data can increase operational efficiency. This tool visually displays current and historical KPIs, consolidates data from different sources for a complete real-time view of business metrics, and allows quicker decision-making. A good example is the ServiceNow incident management dashboard developed by Bold BI. This BI dashboard enables efficient monitoring and analysis to ensure timely incident resolution, optimize resource allocation, and enhance customer satisfaction.

ServiceNow Incident Management Dashboard
ServiceNow Incident Management Dashboard

The dashboard also provides real-time visibility into key metrics, including the following.

Incident by status

Incident by Status
Incidents by Status

This metric offers real-time insight into incident statuses. This allows organizations to spot and tackle issues quickly, improving response times and service delivery.

Incidents by status and priority

Incidents by Status and Priority
Incidents by Status and Priority

This metric instantly shows incident status and priority, helping organizations efficiently assign resources for quick issue resolution.

Incidents by category

Incidents by Category
Incidents by Category

The incidents by category metric gives organizations a targeted view of security or operational problems, aiding in strategy planning and resource distribution for enhanced resilience.

Unresolved vs resolved incidents

Unresolved vs. Resolved Incidents
Unresolved vs. Resolved Incidents

The “unresolved vs resolved incidents” metric offers real-time insight into incident resolution efficiency, helping optimize resource usage and improve IT service performance.

Incident resolution rate

Incident Resolution Rate
Incident Resolution Rate

This metric gauges effectiveness in resolving issues. It provides a key performance indicator for organizations to refine their incident resolution processes and improve service delivery.

New incident forecast

New Incident Focus
New Incident Focus

This metric predicts future issues, allowing for proactive resource planning and swift responses, enhancing efficiency and reducing disruptions.

Closed incidents summary

Closed Incidents Summary
Closed Incidents Summary

The “closed incidents summary” metric briefly overviews resolved incidents, aiding in quick analysis and process improvement for better organizational efficiency.

With these metrics and KPIs, you can have a comprehensive view of data, enabling your organization to strategize more effectively. ServiceNow integration with BI tools is crucial for businesses to optimize processes, improve decision-making, and gain a competitive edge in the digital marketplace, enhancing efficiency and productivity.

Originally published at https://www.boldbi.com on January 2, 2024.

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Norman Omondi Ayieko
Bold BI
Writer for

Technical writer and content reviewer at Syncfusion.