Every second Friday afternoon, you’ll find Bolster’s Creative team crammed into a meeting room (a Zoom window for now), beers in hand, for a catch-up colloquially known as ‘Content Crush’. This is where our designers, producers, editors and creators come together to share their favourite pieces of content.
What Is Content Crush?
Content Crush is a time to appreciate the technical and creative feats of other content creators and discuss new trends, to help inspire the team in the projects Bolster is currently working on. Sometimes the meeting is themed (previous examples include food and stop motion animation). Other times it’s open season and things get fantastically weird.
For our inaugural (public) Content Crush, we have Ryan Pobar — a Video Editor and Motion Designer at Bolster — highlighting the resourceful and creative ways content creators have used their time in lockdown.
Film Crew In Quarantine
This fun piece of animation by Robertas Nevecka at Akis Bado Studio puts a light-hearted spin on a situation most of us found ourselves in: having to adapt to new ways of going about our work and life. It’s a simple concept and does a great job at targeting a niche audience (video production teams). It’s all too relatable for us in the creative team.
Relaxing Pixel Animations
This tranquil visualiser site from Effect Games features retro screensaver-type visuals combined with luscious sound design. This visual ASMR uses HTML5 colour cycling to achieve its nostalgic look.
Although this project was not made in response to the lockdown, wholesome content like this gives us a brief moment of respite, cutting through the “pandemic news fatigue”.
Lockdown TikToks
With people having the reduced opportunity to socialise in person we have seen a trend in people expressing themselves through mediums like TikTok.
This particular TikTok by @ch1ppychip is a great example of lockdown ingenuity from someone who is clearly making the best of the excessive amount of extra free time they have found themselves with.
Anime Food Recreations
This TikTok from Michael Chow also showcases someone with far too much time on their hands. But, it also comes with the added bonus of featuring excessive amounts of delicious anime food uncannily recreated in real life. What’s not to like?
Tom Sachs ISRU
Artist Tom Sachs created this video series in collaboration with Nike. ISRU (or In Situ Resource Utilisation) encourages viewers to follow along with Tom’s studio team as they go about working remotely. It follows the challenges and successes they have and pushes the audience to make the most of what they find themselves with in these times.
Tonally the video series is consistent with the rest of Tom’s work. It doesn’t concern itself with being aesthetically perfect, but rather focuses on delivering its playful message of perseverance.
Check back in a month for the next installment of Bolster’s Content Crush series.
