Unlimited Sixers for the Next 6 Billion — The ICC Cricket World Cup 2019, on BOLT!
In one of our largest content partnerships to date, we’re delighted to announce that BOLT — the first content based rewards ecosystem powered by the Blockchain — has been granted mobile content transmission rights for Southeast Asia by the International Cricket Council (ICC) for the 2019 Cricket World Cup.
In addition to the tournament next Summer, BOLT users will also be able to watch their favourite past ICC tournaments across all mobile devices. This includes basic smartphones with 2.5G streaming capability. In the build up to the tournament, BOLT will make available specially produced content, special archived content, and exclusive footage chronicling the world cup- including behind the scenes peeks, player stories, and match highlights.
This partnership is a win-win for both sides. The ICC gets access to a new platform reaching very large and growing base of BOLT users. BOLT will make the tournament accessible to millions of cricket fans in the region in an affordable and easily accessible manner. In the process BOLT will have the right to broadcast cricket’s biggest event.
In a demonstration of our intent to implement “real life” use cases for the BOLT Token,
The BOLT Team has decided to make the 2019 ICC Cricket World Cup a Token-only Event.
It is anticipated that this event will generate a huge demand for the BOLT Tokens as viewers have no other means to access the tournament on BOLT.
BOLT will arrange for means for its users to purchase the Tokens. BOLT community members are also able to earn our Tokens by engaging within the BOLT ecosystem, such as by subtitling content, or submitting their own videos which are able to gain reactions and engagement on BOLT.
BOLT will be producing lots of exciting stories and content around the players, teams, the tournament and sport in the run up to the World Cup commencing this December 2018. Exciting user competitions will be run to select winners who will attend the World Cup itself in London in 2019.
Recently, our production team kicked off this process by interviewing cricket lovers in Brick Lane, London, to hear their predictions on who will be the winner for the Cricket World Cup 2019.
“Whether in price of access, or quality of content, there is a divide in bringing best in class digital services to emerging markets. We wanted to bring great content that is informational, uplifting and localised to these markets and ensure that such content is also interactive, bandwidth-friendly, and accessible on Mobile. The partnership with the International Cricket Council is a giant leap forward in bringing first class content to the emerging markets and we can’t wait to get started”
BOLT’s Founder and Chief Executive Officer, Jamal Hassim.
The agreement is also a major step in the creation of BOLT’s open entertainment economy. Removing the middlemen from the process will lower prices and allow users to have more control over the content they watch. We can’t wait to share all that and more with you. To BOLT!
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About BOLT Global
BOLT was conceptualised with the belief that access to information, education and entertainment is an equal, universal right for everyone. BOLT aims to be the world’s first open entertainment economy, guided by the principle that they empower the communities they serve. With goals to bring more access to information and equality of opportunity on a global scale, BOLT is building a new category of entertainment developed by users for users — focusing on live TV and snack-sized content for an individualised mobile experience. Delivering first-class user experience to all mobile devices, including low-bandwidth smartphones, through an Android app and web-browser based streaming. Some of BOLT’s content partners include Al Jazeera, Discovery Channel, Citizen TV and Channel NewsAsia.
About ICC & IBC
The International Cricket Council (ICC) is the global governing body of the sport of Cricket. It was founded as the Imperial Cricket Conference in 1909 by representatives from Australia, England and South Africa. It was renamed as the International Cricket Conference in 1965, and took up its current name in 1989. The ICC is involved with the organisation and governance of major international Cricket tournaments including the ICC Cricket World Cup. It also appoints the umpires and referees that officiate at all authorised Test matches, One Day International and Twenty20 Internationals. It promulgates the ICC Code of Conduct, which sets professional standards of discipline for international cricket, and also co-ordinates action against corruption and match-fixing through its Anti-Corruption and Security Unit (ACSU).
The IBC is a wholly-owned subsidiary of the ICC and was incorporated by the ICC and is authorised by the ICC to organise ICC Events and to exploit all commercial rights pertaining to ICC Events all over the world.