Book of the Week: The Tipping Point by Malcolm Gladwell

Once again I found myself reading a book with a very clear-cut message. There are many ways in which I could summarize the idea behind it to be used on a daily basis. The book is mostly directed to the business world, which is to be expected since most, if not all other books by Gladwell walk the fine line between psychology and economy.

In this case, and I have to apologize because it will be even shorter than the other posts in this series, Gladwell talks in length about focusing our efforts where they will lead the most result. If what we want is to spread an idea, we should look for people who are naturally good at that and try to reach them before anything else, they will do the rest of the work.

As far as the tipping point goes and the small changes making a big effect, once again it turns into an exercise of self discovery and discovery of the world around us. Training ourselves to see which small increment will make the whole thing tip and learning how to use that to our advantage are the takeaways here.

We’ll be back next week.

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