Screw Business as Usual

By Richard Branson

Is there anything you don’t know about Richard Branson, or need to know but were afraid to ask?

When you reach the heady heights of entrepreneurial mastery it’s rare you have the time to confer with the peasants among which you once counted yourselves.

Which is what makes books like this both invaluable and remarkable.

Where does Richard find the time? This is far from his first book helping people like the Richard of 50 years ago, to create the kind of success to which, secretly, we all aspire.

Richard also writes weekly blog posts with additional support and advice. You won’t get a reply from the great man himself though I did once get a Like from Richard to one of my Tweets (which I since framed, but I’m obviously not shallow or at all dazzled by fame and those to which it gravitates).

Screw Business as Usual is less about commercial opportunity than it is the opportunity to save the planet by first saving its people.

It leans heavily on our passion-centric times. Finding the job that you love, and then you’ll never have to do another day’s work in your life.

To stop trashing the world upon which we depend. And which depends on us. By capitalising on the virtues of capitalism rather than the deeply-entrenched ‘all for one, and one for one’ mantra practised countless times by greedy megacorps in recent years.

Though Richard has the world’s best in his Rolodex Screw Business as Usual shows us we simply need to be the dots connecting to make a change. That our networks alone can make a huge difference, and that we shouldn’t be afraid to stand out and speak out because if you keep doing what you’ve always done, you’ll keep getting what you always did.

Screw Business as Usual is available now on Amazon.