Think Like A Rock Star
By Mack Collier
Big Mack’s still on the doors. Still grinding it out. Still turning punters into advocates.
Let’s move on from this digital moment in time. I abhor popovers. They make me bloodthirsty for the neck of the world wide web. Popovers literally leave me wanting to shut down the internet so this atrocity of marketing can never again be replicated in pixels.
Maybe that’s what it takes to get subscribers on your list. But I want no part of it. And I’m pretty sure the people who complete those forms are not among your paying clients of today or tomorrow.
If you will allow me to indulge myself further. We are gathered here today to make unfunny, or at best marginally chuckleworthy, musical references. That’s because our reading matter — and it does matter — is Mack Collier’s Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans.
Today Think Like a Rock Star is slightly out of tune but entirely entertaining. It references such powerful case studies of successful social media business building as gardening tools manufacturer Fiskars and its Fiskateers community, empowering customers and liberating them with treats and digital and physical pampering to the point of becoming hardy evangelists.
The Fiskateers program has since flopped but it thrived at a time when we were all experimenting with just what social media could do for our organisations.
We’ve since realised that since the customer is 100% in control of how they use the platform and receive the message, that we’re much smarter leveraging its potential for real time customer service rather than slugging out marketing messages. But this work by Mack Collier was a great and dreamy introduction to what might have been, even if it ultimately wasn’t.
We have to recognise this book was written for its time. It was in context a real firestarter. Many loved it. And at the time, so did I.
It’s still worth a look, even if only to see how far we’ve come. Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans is available on Amazon.
