Booking Product
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Booking Product

Personalization Using Machine Learning — From Data Science to User Experience

Machine learning-based personalization provides a more scalable and accurate way to achieve unique experiences for individual users. Rather than segmenting users with rule based personalization, it allows you to utilize algorithms in order to deliver these one-to-one experiences, typically in the form of recommendations for products or content.

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Anat Kalinski

A UX designer turned product manager for the Travel Communities team at Booking.com ML opportunities dept.