10 Questions to an Ideal Avatar
An avatar is a representation of a character, whether in the form of a three-dimensional model used in computer games, or a two-dimensional icon (picture) used on Internet forums and other types of communications.
Your online avatar is the first thing people would notice about you or your profile. So, it becomes important that you have the best possible stylish avatar.
Each service company has its target market unique to their practice. What’s essential is to “define your ideal client” who exists within the target market. You want to customize and create your marketing campaigns, advertisements, and website content surrounding the needs of the avatar you create who is representative of your ideal client.
Why Is It Important to Identify the Ideal Client?
Generally, an ideal client is someone who returns often to acquire your services or purchase your products. That client provides your business with appropriate referrals and unconsciously markets your service within his/her community.
Ideal clients, taken together can be responsible for 80% to 90% of your total revenue.
Defining your client will help you advertise your services easily and focus your communications toward your ideal client.
How Can You Identify Your Ideal Client, your Ideal Avatar?
An ideal client is a satisfied client who returns with more work for you. Ideal clients may only make up 10% of your total customer count, but they may be responsible for 80% to 90% of your revenue through repeat work and referrals.
In any company, it’s important to sketch the avatar of your ideal client so that the avatar includes all these elements, the demographics, psychographics, behavior, and desires.
Finally, ask yourself the following 10 questions to sketch out a precise avatar encapsulating your ideal client:
1. Where Do They Come From? It depends upon your priorities whether you wish to serve the clients online or in person. Do you find your most ideal clients on Facebook, Instagram, or LinkedIn? Do they like to attend particular types of conferences? It’ll help you market your services on targeted platforms.
2. What Kind of Business Do They Have? Do your ideal clients have an e-commerce business or are they a part of a huge industry? It makes a big difference in how you define your target business.
3. What Is the Attitude of The Client Towards Your Business? A client that is not ideal will always pester you with unnecessary questions and revisions. Such a client is never going to stay or feel satisfied. Therefore, it’s better to avoid wasting time on those who aren’t interested or satisfied in what you offer.
4. What is the Revenue of the Ideal Client? An ideal client will be responsible for a considerable high return for your efforts and will purchase a multitude of your services.
5. What Do You Offer? In bookkeeping or other enterprises, you can either rely on desktop accounting software or cloud-based accounting software. Cloud-based accounting is an updated and faster way to perform your tasks from remote locations. Many online clients would prefer a bookkeeper who has the skills of handling cloud-based accounting.
6. Where Does the Ideal Client Hangout? You need to define the client’s needs in terms of their servicing requirements. If he/she attends business conferences, joins online pages, or often searches for certain answers, you MUST know it before they do. Once you have defined their needs, you are going to market your services at targeted platforms or arrange a conference where you can advertise your services or put up a website that answers their queries. When at conferences, there is a huge probability that your next ideal client is standing right behind you!
7. How to Attract the Ideal Client? Define how you will attract the client because he/she is not someone who is interested in your bookkeeping services as such. They are interested in what you can do for them. It is always that way when seeking new clients. There are a lot of competitors in the market; why should they choose you? What makes you stand out? What’s that X-factor that the client is looking for in the services you provide?
You need to add value to your services to make them stand out, but what is it? ‘Value definitely lies in the eyes of the beholder’. The beholder is the client and you must understand how your avatar thinks. You must find a way to showcase anything that your ideal customer wants and values. Maybe, help the client identify the core problem area in his business that you can discern because you are knowledgeable about the details of the transactions that affect the business. It’s all about adding ‘value’ to your client’s life that causes him/her to return again and again for your services.
You can interview your present ideal clients to understand what allured them to ask for your services and how were you able to win their trust. In actuality, each of your current ideal clients is a representative of all your future ideal clients.
8. What are the Challenges Faced by Your Ideal Client, the Avatar? Have a clear insight into the problems of your avatar because they might not be exactly looking for what you sell. It doesn’t devalue your services as a bookkeeper by asking questions. Asking questions is how you establish trust and confidence. You win their trust by revealing the benefits they would have by using your services.
9. What are the Expectations of Your Ideal Client? You need to focus on the answer of how does the client, represented by the avatar you have built, want to be served: Would he or she prefer to have a trial offer before making a decision? Would he prefer to have desktop accounting over cloud-based accounting? Do they prefer regular communication or quarterly communication? Clearly define your ideal client’s expectations so you can meet them before they will even think to ask you — it’s known as being proactive.
10. What Marketing Strategy is Required to Target Your Avatar? Marketing revolves around solving the customer problems that they will face in the future or which are based upon the current marketplace needs and requirements. When you are crafting the copy that surrounds the avatar, keep it simple and to the point. For example, We manage accounts effortlessly — end of story. We handle cloud accounting from afar — end of story
Never Hold Yourself Back from Initiating Questionnaires and Interviews:
The needs of clients change over time, even the definition of ‘what they value can also change. Therefore, keep track of what your clients really value about you, your services. It’ll help you find out the right differentiator that makes you Stand Out for your avatar.
However, don’t be a jack of all trades for your clients, your advice will lose value and effectiveness. You MUST define the ideal customer to whom you will find joy in serving.
Final Words:
Once you have created the avatar of your ideal client, you can understand the customer’s needs, offer the appropriate services, and upgrade your skills according to the demands of the customer. Soon you will climb the ladder of success effortlessly.
