Book Summary The Tipping Point : How Little Things Can Make a Big Difference
Published in
2 min readFeb 17, 2017
Today’s book, The Tipping Point: How Little Things Can Make a Big Difference, is recommended by Kevin Rose. If you enjoy these popular highlights you can listen to the audiobook version here or buy a book The Tipping Point here.
- “These three agents of change I call the Law of the Few, the Stickiness Factor, and the Power of Context.”
- “The Power of Context says that human beings are a lot more sensitive to their environment than they may seem.”
- “The Law of the Few says that there are exceptional people out there who are capable of starting epidemics. All you have to do is find them. The lesson of stickiness is the same. There is a simple way to package information that, under the right circumstances, can make it irresistible. All you have to do is find it.”
- “The Stickiness Factor says that there are specific ways of making a contagious message memorable; there are relatively simple changes in the presentation and structuring of information that can make a big difference in how much of an impact it makes.”
- “When people are in a group responsibility for acting is diffused.”
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