Navigating SEO with ChatGPT: Avoid These Traps
Separating fact from fiction in the world of AI and SEO.
Beware of Unrealistic Claims
I’ve come across many discussions and articles on social media platforms like Facebook, LinkedIn, and Twitter about ChatGPT’s applications in SEO. Unfortunately, many of these posts contain misinformation and make unrealistic promises. People claim they’ve earned $10k/month with a one-click SEO miracle, but that’s just not true.
Understanding ChatGPT’s Limitations
Some users expect ChatGPT to provide targeted keywords considering their SEO strategy and competition. However, they don’t realize that ChatGPT can’t do competitor, market, or site-specific research yet. It also doesn’t have access to real search data and keyword difficulty (remember, this is for now).
Future ChatGPT plugins might offer such capabilities, but we won’t know for sure until they’re released.
Harnessing ChatGPT for SEO the Right Way
Despite its limitations, ChatGPT can be a powerful tool for SEO tasks when used correctly. For example, I’ve successfully used it for ecommerce and generating meta descriptions based on real data. You can read more about it in this article:
Making the Most of ChatGPT for SEO: Dos and Don’ts
Recommended ChatGPT Uses:
- Get suggestions for article structure or headlines based on your input.
- Receive related topic or keyword ideas (verify search volumes with proper tools).
- Assist in understanding the search intent of specific keywords.
- Help determine keyword relevancy (I’ve tested this with 30k+ keywords and will share a use case).
- Rewrite meta titles and descriptions based on current ones and real data.
- Support advanced technical tasks, such as coding scripts and understanding technical issues.
Not Recommended ChatGPT Uses:
- Don’t rely on ChatGPT for keyword analysis data (search volume, difficulty, CPC, …).
- Avoid generating entire articles.
- Remember, there’s no such thing as a one-click SEO prompt!
- No, you can’t do competitor analysis with just one prompt, for goodness’ sake.
- When you give ChatGPT a specific URL (like a product page) as input, it will likely analyze the words in the URL but not the actual content of the page itself.
- Don’t use generic or short prompts (e.g., expecting perfect headline structures with a prompt like “Create headlines for an article about Samsung TVs”).
Join the Right Community for Reliable Information
If you’re interested in learning about practical and verified uses of AI for SEO, follow me here on medium and join this Facebook group: Boost SEO with Chat-GPT AI 🚀. We share reliable information on AI’s role in SEO, without any untested or misleading content.
Remember, ChatGPT has potential, but it’s not a one-click SEO solution. Use it wisely, and stay informed with reliable sources.
