7 Marketing tools for your online store

Marketing is one of the largest expenses you will have for your business next to rents and wages.

Marketing, especially when done wrong, can prove exceptionally costly. Failed marketing messages, failed marketing campaigns can result in missed sales opportunities.

The saying goes there is no such thing as bad publicity.

However you can cut some of those marketing costs right down by using a variety of tools available online.

Canva

Canva is an online image editing and creation tool. It’s free to sign up and gives you access to hundreds of stock imagery and also enables you to create logos, illustrations, brochures and more.

A premium version does exist for £99.99pa.

A great little tool if you want to start designing and creating your marketing materials

Animoto

Think of Animoto as the Canva of the video editing world. Another free tool which allows you to create and edit videos on the fly.

The system works where by you can upload a pre-recorded video and set a variety of tiles, covers and other animations.

A premium version exists for just £6pcm or £72pa.

Thinking of using video on your website or e-commerce store then this is another great little tool for you.

Mailchimp

E-mail marketing is far from dead. Every day millions if not billions of emails are sent to customers and prospects. Mailchimp is a free e-mail marketing tool that allows you to send up to 2,000 emails every month.

If you don’t have an e-mail marketing list you can start building one by creating landing pages, e-mail marketing sign up forms and even integrating Mailchimp into your social media pages like Facebook.

Join Mailchimp by clicking the link here.

Bitly

URL Shorteners have become common place online. Bit.ly is probably one of the most popular.

The purpose of a URL Shortener is to shorten a long website address so that it becomes a little more easy to remember and also makes it easier for you publish them on social networks with a character limit.

Bit.ly works where by you paste that long web address into the website and it provides you with a shortened Bit.ly branded web address.

Sign up for Bit.ly right here.

Hootsuite

Twitter, Facebook, Instagram, LinkedIn how does one find the time to manage all of these individual social media accounts.

The solution, Hootsuite, is a social media management platform that brings together all of the major social networks into one easy to use system.

Simply connect your accounts up and schedule, post and tweet from the platform.

You can enjoy a 30 day free trial and there after you pay £39pcm. An option does exist for a free plan.

GSuite

Your business is going to need an email account. Most website hosting companies will provide you with a basic web mail account.

However, nothing beats the quality and speed of a dedicated email system.

GSuite for business gives you access to your own email account using Google technology. Simply add your domain to GSuite, setup an email address and you’re ready to go.

You can also control staff, users, calendar and more from the admin panel.

Docmail

In the 21st Century you may think that direct mail no longer has a place. However that isn’t quite true. Today people still respond to direct mail, flyers and adverts that are put through their door.

In most instances you have just 3 seconds to grab the persons attention, about the length of time it takes for a person to make a decision as to whether to keep or bin your flyer/letter.

Docmail allows you to upload your document, your contact list and then leave it in their hands to deliver your flyers/leaflets.

Checkout Docmail by clicking here.