Starting an eCommerce Website from Scratch in 2020 | BOOSTrust

Joseph S
BOOSTrust
Published in
4 min readJan 14, 2020

E-COMMERCE has become a lucrative business all over the world. If you don’t have a website, it is too late because your competitors have it. They are reaping immense benefits out of it.

So it is time for you to approach an SEO service provider to create a website. Better late than never.

Well begun is half done? The initial steps taken in the launch of your website has a high impact on its ranking, traffic, and sales.

So you have to be very careful in selecting the right service provider. BOOSTrust is a web development and SEO service provider best suited for start-ups and small businesses website design.

When you plan to launch an eCommerce site, it is good to keep the following things in mind.

1. Google Friendly Website

The website should be Google friendly to be crawled and ranked by Google. To make it Google-friendly, you have to keep the following in your mind.

  • Create a custom website that is different from and better than the current top ten sites.
  • Make a website that is useful for visitors.
  • Post original contents. Don’t post similar or duplicate contents.
  • Follow Google Webmaster guidelines strictly.
  • Be relevant in keywords, key phrases, URLs, Title Elements, text in image alt tags

2. Google Friendly Content

Create Google-friendly content for each page with specific keywords. Long and detailed content can get more links than short content. Include relevant keywords strategically to fit naturally.

Every page must target its own highly relevant keywords. Primary and secondary and long-tail keywords should have H1, H2, H3, and H4 tags.

A reasonable title tag is to describe the content given in the page. It should include the main keyword targeting for SEO. Keep the page title brief, not longer than sixty characters.

3. Keyword Research

There should be proper keyword research to rank a ecommerce website at the top of Google SERP.

4. Add Engaging Meta Descriptions

The meta descriptions should be action-focused, and keyword focused on having a significant impact on click-through rate (CTR). So each page should have a unique to prompt users to click.

Yoast and SEO Ultimate are some of the WordPress Plugins that can be used to add a unique meta description quickly. So you can enhance organic search and CTR.

5. Set Up Google Analytics

Right from the beginning, this free tracking tool is to be set up to optimize the keywords. After setting up Google Analytics, you can add Google’s Search Console for website.

It gives valuable data regarding CTR, total keyword impressions, and organic search.

6. Building Links

Link building is the next SEO process to be followed. In the initial stages, you can kick start the process of link building with the help of guest bloggers and other website owners in your network.

7. Page Load Speed

A fast eCommerce website is essential not only for Google to rank but for the best user experience also. More loading time means more page abandonment.

So it should be your high priority to select the best professional web development service and SEO service provider.

  • Design Responsive websites to adapt to mobile Devices
  • Check how Google views your desktop site and smartphone site.

8. Long term strategy for SEO Results

You cannot expect immediate results in SEO because it is a long process. You have to wait for sales and revenue to roll in. Once traffic is generated, stay updated with SEOMetrics .

9.Win Trust and Security

Shoppers have a concern about the security of their personal data. To win their trust, you have to be transparent about your business . Give overall information in your ecommerce website about business including contact, photographs of people who and work for you.

Conclusion

Before you launch your E-Commerce site, you should make a list of the steps as you gradually process on starting an E-Commerce website such that you would not miss on any of the strides to make your business a success. Or, if you are not greatly familiar with these provisions, you can hire a BOOSTrust eCommerce website builder in NJ to develop your billion-dollar eCommerce website.

Originally published at https://www.boostrust.com on January 14, 2020.

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Joseph S
BOOSTrust

Interested in investing in early stage Start-ups. Expert in Websites, Digital Marketing, Software Devedopment