Enzo’s Monday Motion #46: Festival Titles

No self respecting festival sticks to posters. A catchy and teasing promo video is what you need! Here are five spots for festivals for the creative industry.

Next Level

Inspiration is the main reasons for people to visit festivals. Hoping that it will take their own work to the next level.
Giant Ant translated this goal into the levels of game design: from Arcade to platform, from race games to first person shooters. It’s all in their together with the matching sound style.

Feature film style

One of the frequent chosen flavours in festival titles is the big budget film style. Some of them go so far, that they forget the initial reason: presenting the dates and performing creatives. OFFF 2015 is such an example of a beautifully shot story which misses the core.

An example which where it works for me is done by Raoul Marks for Semi Permanent. Big props for the 3D part, which had me fooled for live action!

The chase is better

Sometimes the making of has more PR value than the spot itself. Showing of how much love and labour went into it reflects the attitude of the brand.

GMUNK smartly embedded the making of material into the final edit for Cincinnati’s 2014 OFFF.

Back to the core: festivals are a place where I would like to see the story and path to the end product. So hats off to Bradley G Munkowitz and editor Ashley Rodholm.

All out

Making a Festival title is also a way to show of your skills. People go all out in story and motion. One nice example is the title for the Brazilian festival Pixel show. Animating directors Daniel Bruson & Vitor Cervi created a series of delirious and non sensical loops which are mesmerising.

What’s in a name

If a festival is called ‘Reasons to be creative’ the theme of the title spot is kinda a given. Still I love the execution and concept made by Creative director Julien Vallée: simple but smart!