Boson Portal Partners With Artpool To Launch Exclusive Phygital NFT Drop

Boson Protocol
BosonProtocol
Published in
4 min readJun 28, 2022

The partnership will include the unveiling of an immersive exhibition by multimedia artist, Gianni Lee

Boson Portal, a customisable marketplace platform for metaverse experiences and metaverse commerce powered by Boson Protocol, today announced it is partnering with Artpool, a first-of-its-kind curator-driven NFT platform. In addition to the premier of Artpool’s first ever members-only phygital NFT drop, this partnership will see the launch of a new immersive exhibition by renowned multimedia artist, Gianni Lee. Explore the gallery and phygital products by entering Portal, powered by Boson Protocol in Decentraland here.

The drop, titled ‘Persephone’, is a collection of NFT artworks including nine phygital items designed by Gianni Lee, and Rally Director of Fine Arts, Tam Gryn. Phygitals are physical items that are represented as NFTs which can also be traded and transferred like any other NFT or digital asset. The drop will be available for the public to view in Decentraland at the Boson Portal Gallery, and holders of a Friends of Artpool membership NFT card and Cryptowalkers community members will have exclusive access to the presale of the items that are featured in the collection. The exhibition will take place at Artpool gallery in Decentraland showcasing the items, with a pre-sale access on June 28 at 2pm UTC before the drop goes public on June 30, same time.

Justin Banon, Co-Founder of Boson Protocol, said: “NFTs have the power to bridge the physical and virtual world. We saw this firsthand during the recent Metaverse Fashion Week which was a milestone moment for us as we facilitated the sale of physical products as NFTs in Boson Portal. The Artpool partnership signifies Boson Portal’s continued dedication to enhancing metaverse commerce and enabling new experiences for consumers and brands. The metaverse is the next phase of the web, and one of the cornerstones of this interface will be the merging of physical and digital items — phygitals. We are proud to partner with Artpool to exhibit the benefits and capabilities of phygitals and demonstrate metaverse commerce in action.”

As part of the partnership, the work of Gianni Lee will be promoted through vending machines, three hand-painted skateboards, and six pairs of illustrated sneakers, which will all be available in Boson Portal. Spanning art, music, fashion, and now NFTs, Lee’s work demonstrates how art is an ever-evolving concept.

Tam Gryn, Director of Fine Arts at Rally, said: “What I love about our partners at Boson Protocol is that they understand the importance of connecting different realities. In my opinion, artists and projects who will be successful in Web3 are the ones who can connect both the physical and the digital expansions of our reality.”

About Artpool

Artpool is an NFT platform where art enthusiasts can discover quality artworks curated by leading art world professionals.

Hosting a growing network of over 900 vetted curators and art venues, Artpool (fka Art Curator Grid) is a digital space where curators, artists and art organizations come to connect, exhibit and fundraise whilst collectors find the finest NFT artwork on web3.

About Cryptowalkers

Cryptowalkers is the bleeding-edge creative Blockchain Gaming Studio and NFT Collection at the forefront of Web 3, building an industry leading Multimedia NFT brand for the Open Metaverse that focuses on Play-and-Earn multiplayer gaming with integrated NFTs, digital identity, and cross-world experiences.

About Boson Protocol

Boson Protocol is the commerce layer for Web3.

Boson Protocol enables anyone to sell physical products in the metaverse as NFTs within our Decentraland space — Boson Portal.

With Boson Protocol, brands can build commerce applications that anyone can trust and everyone can use. Built for creators, communities and merchants, Boson Protocol enables the seamless exchange of digital assets for physical products, services and experiences.

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Boson Protocol
BosonProtocol

Boson Protocol enables an open tokenized economy for commerce by automating digital to physical redemptions using NFTs encoded with game theory.