Boson Protocol Celebrates Successful Launch to Mainnet

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BosonProtocol

4 min readNov 10, 2021

A major milestone for Boson Protocol took place last week at WebSummit in Lisbon. While simultaneously taking over Times Square in New York during NFT NYC, the Boson team released the first version of its decentralized commerce protocol on Ethereum Mainnet.

The team were also thrilled to be joined by Global sportswear leader, ASICS at WebSummit, Europe’s largest tech event, to demonstrate how a pair of sneakers can be sold in the metaverse as an NFT.

Before a packed room, during a WebSummit Masterclass, Boson Protocol unveiled its metaverse commerce MVP with special guest: Joe Pace, Head of Business Development at ASICS. Boson demonstrated how customers could buy ASICS shoes in the metaverse and then redeem them for their physical equivalent in real-life, using NFT technology. The sneakers used, an ASICS GEL-LYTE III OG, could exist both as a digital wearable for metaverse avatars, as it does as a physical pair of trainers in the real world.

Boson Protocol enables the sale of physical products in the metaverse as NFTs. The protocol creates a commerce bridge between the virtual and real worlds, so brands can offer new experiences that improve customer engagement in both.

Innovative brands will be able to provide unique customer experiences on Boson Portal, Boson’s metaverse commerce brand experience within Decentraland — a blockchain-based metaverse. Boson Portal will enable users to buy physical products as NFTs and receive them at home or collect them in-store. Several activities are also planned to take place at Boson Portal when it launches on 18 November 2021, such as product drops from traditional and Web3 brands, in-game wearables, NFT art auctions, games, exhibitions, promotional campaigns and immersive cultural events in the metaverse.

Boson Protocol X ASICS Fireside Chat in the Metaverse

Speaking about the event, Joe Pace, Head of Business Development at ASICS, said: “At ASICS, we’re passionate about helping people live a lifetime of mental and physical health through exercise and sport. Our genesis NFT project released this past summer showed us that digital goods can inspire healthy, active lifestyles and we’re excited to collaborate with Boson Protocol to continue bringing this powerful concept to life.”

Justin Banon, Co-Founder of Boson Protocol, said: “From the very beginning of the Boson Protocol journey, we have outlined our vision to provide the decentralized network upon which future commerce will run. And it all starts with metaverse commerce. Today we see the first phase of that vision becoming a reality: we launch our protocol and demonstrate it with ASICS at a mainstream tech event. Boson creates a commerce bridge between the virtual and real worlds, enabling brands to connect directly with their customers, offering digital-to-physical experiences never-before thought possible.”

Banon added: “We believe that decentralized commerce presents a trillion-dollar opportunity. We are solving one of the hardest problems in blockchain, thanks to our stellar team, a supportive community, and our partners. While going live on Ethereum’s Mainnet is a landmark event, this is just the beginning. We have already designed our next iteration of the protocol, which is 10 times more powerful. When we launch it next year, our metaverse commerce solution will enable brands to sell physical products in multiple metaverses, directly from existing e-commerce channels. Watch this space, decentralized commerce is coming.”

Join us for the launch of Boson Portal on 18 November! We are creating a very special event, Boson Forum, to celebrate this milestone in metaverse commerce.

About ASICS

Anima Sana In Corpore Sano, meaning “A Sound Mind in a Sound Body,” is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded in 1949 by Kihachiro Onitsuka and is now a leading designer, developer and manufacturer of running shoes, as well as various sports footwear, apparel and accessories.

For more information, visit www.asics.com.

About Boson

At Boson Protocol, we are creating a decentralized commerce ecosystem that everyone can use and anyone can trust.

Boson Protocol is a decentralized infrastructure for enabling autonomous commercial exchanges of anyThing, specifically off-chain items. Boson is a peer-to-peer system which replicates the benefits of a market intermediary, without the disbenefits of centralized systems.