Boson Protocol Partners With Major Brands For Metaverse Fashion Week

Tommy Hilfiger, Hogan, Cider, IKKS, ANREALAGE, Deadfellaz, 8SIAN and more to sell physical products as NFTs within Boson Protocol’s metaverse marketplace — Boson Portal

Boson Protocol
BosonProtocol
3 min readMar 25, 2022

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Photo credit: Luke Metaverski

We’re incredibly excited that Boson Protocol is working with some of the world’s most sought-after brands for Metaverse Fashion Week, of which Boson is a core partner.

“Ahead of Metaverse Fashion Week, we’ve seen incredible traction so far from brands diving into selling physical goods as NFTs within Boson’s Portal’s Fashion District in Decentraland, cementing Boson Protocol’s position as the de facto solution for metaverse commerce. We are seeing huge demand amongst global brands to start selling their products in the metaverse.”
Justin Banon, Co Founder, Boson Protocol

Metaverse Fashion Week will host four days of runway shows, fashion experiences, pop-up shops, and afterparties, and will spotlight some of the most influential and recognisable fashion brands in the world, who, for the first time ever, can now sell physical products from within the metaverse using Boson Protocol technology.

Boson has built a boulevard of metaverse stores where these leading brands and NFT projects will offer their products for sale. Partners participating include: Tommy Hifliger, Hogan, Cider, IKKS, Deadfellaz, 8SIAN, The Rebels by House of Kalinkin, Christine Massarany, ANREALAGE, WLDFNGZ by Fang Gang, Chubbies@Santa Monica Place x Macerich, Wonder and NGRAVE

Find out more about each of the products available in Boson Portal click here.

Left to Right, Row one: WLD FNGZ by Fang Gang, IKKS, 8SIAN, Tommy Hilfiger, Deadfellaz. Row 2: Christine Massarany, Cider, Wonder, Hogan. Row 3: NGRAVE, ANREALAGE, The Rebels, Chubbies@Santa Monica Place X Macerich

Each brand will sell their physical products as redeemable NFTs within Boson Portal, a metaverse marketplace for buying luxury and exclusive physical products as NFTs located in Decentraland.

We are at the vanguard of a new era of brand consumer relationships with Web3 commerce technology that will change how people engage with fashion. Boson Protocol sits at the intersection of the metaverse and this new form of decentralised commerce, and our goal is to showcase the unending possibilities that each will power.

Metaverse Commerce is here

Over the course of MVFW, Boson Protocol will be hosting the ‘The Age of Metaverse Commerce’ conference within Portal, which will host a variety of conversations with industry luminaries including a fireside chat with world renowned Mr Tommy Hilfiger himself.

See you in the Metaverse!

About Boson

Boson Protocol is the decentralized network on which future commerce will run.

And it starts with metaverse commerce. Boson Protocol enables anyone to sell physical products in the metaverse as NFTs within our Decentraland space — Boson Portal.

With Boson Protocol you can build commerce applications that anyone can trust and everyone can use.

Keen to learn more?

Enjoy the dCommerce Stack outlining the services we’ll need to build a dCommerce ecosystem.

Want to get involved?

Got more questions?

Our FAQs ought to have you covered.

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Boson Protocol
BosonProtocol

Boson Protocol enables an open tokenized economy for commerce by automating digital to physical redemptions using NFTs encoded with game theory.