Crypto rewards dApp Niftykey (powered by Boson Protocol) announces partnership with Swash
Boson Protocol is excited to announce that NiftyKey, the Boson powered crypto rewards platform, will collaborate in partnership with Swash, the data value market pioneer that rewards users for the value their browsing data generates.
Swash is placing data control firmly back in the hands of internet users, by enabling passively earned rewards to be paid straight into users’ wallets, via a browser plug-in that collects data in the background as users surf the web.
NiftyKey, the crypto rewards platform, enables crypto businesses and loyalty programs to enhance and differentiate their value proposition by offering real-world products and services as rewards to their customers. Customers can swap cryptocurrency for NiftyKey NFT ‘Commitment Tokens’ that can be exchanged for real world products and services.
Data democratisation is a core part of Boson Protocol’s and NiftyKey’s mission, and with Swash’s key objective to create a data economy for everyone, this partnership perfectly aligns with the core purpose and mission.
Since the advent of Web 2, users have unwittingly made a Faustian deal with proprietary platforms by trading a ‘free at the point of use’ model in return for their behavioural consumer data. In the age of information, where data is the most valuable asset, big tech has to capture and hoard data in order to control the digital advertising space; unfortunately we find ourselves in a position where the world doesn’t know anything different, and now it’s critical to reinvent the game. That’s where data market companies like Swash come in…
Swash in partnership with NiftyKey will be able to incentivise and reward users for allowing Swash to collect their surfing data. $DATA tokens passively accrued for employing the browser plug-in, can be exchanged for a NiftyKey NFT ‘commitment token’ to be redeemed for a physical product or service at a future date. All of this of course takes place crypto-natively, with users able to store, consume or transfer NFTs, whenever they want, all from within their non-custodial wallet.
“I’m excited about our partnership with NiftyKey and being able to offer enhanced rewards to the Swash community. Incentives and rewards are an integral part of the Swash model and we’re pleased to be able to offer new types of rewards to members.”
Reza Naeeni CEO Swash
This is a pivotal moment for the internet as we currently know it. As awareness grows around alternative web3 apps to safely surf and earn, away from the grip of proprietary platforms, innovators like Swash in partnership with NiftyKey are able to offer a fair, open and distributed customer experience for everyone.
Swash makes it possible to earn as you surf the web. Simply install the plugin and use the web as normal to start earning rewards straight into your wallet.
Swash aims to redesign the data economy to work to the benefit of everyone, ultimately creating a better internet. This is only possible by rewarding everyday internet users for the value their data generates as they use the web and by recognising every individual as an integral part of the data economy.
With Swash, everyone can profit from the value of their data. By redefining how data is collected and valued, Swash aims to accelerate change and set new standards for our data economy.
For more information about Swash or to get in touch with the team, visit the Swash website, follow us on social media, or send an email to firstname.lastname@example.org.
Swash is available on all major browsers.
Niftykey is a crypto-native rewards platform, powered by Boson protocol. It makes it easier to cut through the noise and improve lifetime value in order to enhance and differentiate your business by rewarding customers with real-world products and services.
About Boson Protocol
Boson Protocol’s vision is to enable a decentralized commerce ecosystem by funding and enabling the development of a stack of specialist applications to disrupt, demonopolize and democratize commerce.
Boson Protocol achieves this via an open tokenized economy of things which:
- automates the redemption of digital rights for physical assets using NFTs encoded with game theory.
- disrupts e-commerce platforms by tokenizing things and their data within a liquid digital market, built on DeFi.
Keen to learn more about Boson Protocol? Read our Lightpaper:
Let’s build an Open tokenized economy together.
- Find out more about us at www.BosonProtocol.io
- Check us out on Twitter.
- Join our Telegram discussions here.
- Want to dive deeper? Read our whitepaper.
Lastly, if you’re a decentralization enthusiast, please follow us here, on Medium. We will post frequently about our dCommerce journey and would love to hear your comments!