NiftyKey, powered by Boson Protocol, announces new partnership with Krowd

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BosonProtocol

3 min readApr 9, 2021

Boson Protocol is delighted to announce that NiftyKey, the Boson powered crypto rewards platform, will collaborate in partnership with Krowd, the loyalty and incentivisation Offer Bidding platform.

Krowd is enabling offer sourcing at scale by allowing retailers to tactically bid on cardholder exposure in real-time to suit their commercial requirements. Its’ platform harnesses the power of AI, to target incentives as it meets business opportunities and fulfils predictive customer needs, providing a step change in brand and customer engagement.

NiftyKey, the crypto rewards platform, enables crypto businesses and loyalty programs to enhance and differentiate their value proposition by offering real-world products and services as rewards to their customers. Merchants can offer NiftyKey ‘Commitment NFTs’ that can be exchanged by consumers for real world products and services.

Data is at the heart of loyalty and a key part of Boson Protocol’s and NiftyKey’s mission to create a data economy for everyone and is directly aligned with Krowd’s key objective to use data to recognise opportunities and create more value for consumers, retailers and partner programmes alike. Consumers will be in control of their data and if they make it available for consumption and re-use, they could benefit from further incentives and rewards.

Krowd will look to leverage the unique capability of NiftyKey NFT Commitment Tokens to avoid ‘double dipping’ of offers when a consumer registers the same offer from more than one programme provider, increasing the accuracy of targeting and avoiding unnecessary revenue dilution for its partners.

“I’m excited about our partnership with NiftyKey and being able to further target and secure the offers we can make available to consumers on behalf of our merchant partners. And as data is at the very heart of business so increasing our capability to capture and use data to benefit customers is a great opportunity of our partnership with NiftyKey” says Omar Rafii, CEO of Krowd

Justin Banon, CEO and Founder of Boson Protocol further adds; “We created NiftyKey to offer innovative businesses exactly like Krowd the opportunity to benefit from the underlying deep crypto-mechanics of Boson Protocol in a way they can use it to improve their business outcomes for clients, merchant partners and customers alike. I am delighted we will be working with Krowd to make available these real-world outcomes to our joint B2B clients, merchant partners and end consumers.”

About Krowd

Krowd provides a highly personalised consumer experience when engaging in loyalty and incentive programmes offers and discounts.

Using its AI and Machine Learning capabilities, offers are highly targeted to consumers allowing businesses to bid for specific consumer exposure to ensure their offer is communicated and to the right audiences.

For more information about Krowd or to get in touch with the team, visit the Krowd website, follow us on social media, or send an email to info@krowdit.com.

About NiftyKey

Niftykey is a crypto-native rewards platform, powered by Boson protocol. It makes it easier to cut through the noise and improve lifetime value in order to enhance and differentiate your business by rewarding customers with real-world products and services.

Visit www.NiftyKey.com for more information.

To contact NiftyKey, click here.

About Boson Protocol

Boson Protocol’s vision is to enable a decentralized commerce ecosystem by funding and enabling the development of a stack of specialist applications to disrupt, demonopolize and democratize commerce.

Keen to learn more?

Enjoy our Lightpaper.

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Want to dive deeper?

Read our whitepaper.

Builders, we have news for you:

Our Core Repo is open on GitHub and here’s the Documentation website.

Lastly, if you’re a decentralization enthusiast, please follow us here, on Medium. We will post frequently about our dCommerce journey and would love to hear your comments!