NiftyKey, powered by Boson Protocol, announces new partnership with Loyalty Juggernaut Inc.

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BosonProtocol

3 min readApr 15, 2021

Boson Protocol is delighted to announce that NiftyKey, the Boson- powered crypto rewards platform, will collaborate in partnership with Loyalty Juggernaut Inc. (LJI), working with its leading loyalty and customer engagement platform, GRAVTY®.

LJI’s GRAVTY® is a nextgen, digital engagement platform for ecosystem-centric loyalty programs with capabilities ranging from customer management, offer lifecycle management, actionable insights and integration connectors to deliver highly personalized, seamless customer journeys. GRAVTY’s patented Visual Rules Engine accepts any data inputs from any source, applies a highly configurable rules set and executes loyalty programme mechanics and campaign promotions to suit all business needs and use cases across industries.

NiftyKey, the crypto rewards platform, enables crypto businesses and loyalty programs to enhance and differentiate their value proposition by bridging from real world product and service benefits and rewards to digital and crypto customer account management.

Merchants can offer NiftyKey ‘Commitment NFTs’ to brands to pass on to their members which can then be used to avail programme benefits and services they are entitled to enjoy.

The unique capabilities of blockchain for offer and voucher management via NFTs combined with an open architected, flexible loyalty platform means that together NiftyKey and LJI can offer clients the ability to address the demanding needs of ‘crypto-native’ type audiences as they look for Trust, Control and Ownership of their benefits.

LJI’s GRAVTY® platform will look to leverage the embedded capability of NiftyKey “Commitment NFTs” based on common and open-source blockchain ecosystems to deliver programme benefits for consumers, merchants and program operators.

“LJI is committed to delivering the best-in-class technology for ecosystem-centric loyalty programs. Our partnership with NiftyKey enables us to leverage NFTs to further extend our value proposition. In return, LJI GRAVTY will provide a platform for rapid adoption and use of NiftyKey NFT commitment tokens.” says Kalpak Shah, CTO of Loyalty Juggernaut Inc.

Justin Banon, CEO and Founder of Boson Protocol further adds; “We specifically want NiftyKey to connect with technology leaders in the loyalty and rewards space to leverage its advantages and extend their capabilities as a way of doing business better. In LJI we have a partner already with the advanced technology platform to really capitalise on the different processes and mechanics available via NiftyKey and the underlying Boson Protocol for our joint clients. They will help brands create new customer value propositions, sourcing member benefits from across a network ecosystem confident in the knowledge that the transaction and end user benefit is secured and a positive customer experience is ensured.”

About Loyalty Juggernaut Inc.

Headquartered in Silicon Valley, Loyalty Juggernaut Inc. (LJI) is the next-generation loyalty and customer engagement solutions enterprise serving leading brands across the globe.

Built ground-up on break-through technologies including Serverless Computing, Microservices Architecture, AI/ML and Big Data, the LJI GRAVTY client base includes leading global brands, running industry-defining and award winning, ecosystem-based, loyalty programs in diversified, multi-brand business groups, Airline, Hospitality, Retail, and Financial Services.

For more information about LJI or to get in touch with the team, visit the www.lji.io website, follow us on social media, or send an email to NA@lji.io.

About NiftyKey

Niftykey is a crypto-native rewards platform, powered by Boson protocol. It makes it easier to cut through the noise and improve lifetime value in order to enhance and differentiate your business by rewarding customers with real-world products and services.

Visit www.NiftyKey.com for more information.

To contact NiftyKey, click here.

About Boson Protocol

Boson Protocol’s vision is to enable a decentralized commerce ecosystem by funding and enabling the development of a stack of specialist applications to disrupt, demonopolize and democratize commerce.

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Builders, we have news for you:

Our Core Repo is open on GitHub and here’s the Documentation website.

Lastly, if you’re a decentralization enthusiast, please follow us here, on Medium. We will post frequently about our dCommerce journey and would love to hear your comments!