NiftyKey, powered by Boson Protocol, announces partnership with TapMyData

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BosonProtocol

4 min readApr 30, 2021

NiftyKey, the crypto rewards platform powered by Boson Protocol, is delighted to announce a partnership with Tapmydata, the decentralised data protocol that enables people to own their digital identity and monetise their data.

As a pioneering Data Union, Tapmydata has a simple mission; to help people take back control of their data. They intend to do this through two simple goals:

Put consumer-grade tech, security and user experience to the task of opening up personal data silos
Help people take back control of their data by making it easy and fun to find out who has it, what they have, and ask for it back or for it to be deleted

Right now, vast swathes of human data is controlled by tech giants and big corporations intent on cashing in without any consideration or reward for those who create the data.

NiftyKey is a crypto-rewards and loyalty platform that enables traditional and crypto brands to differentiate their value proposition by offering real-world products and services as rewards to their customers using non-fungible tokens (NFTs). NiftyKey’s unique capability is to take real world assets and experiences as used in loyalty and other consumer-facing programmes, and set them free from legacy loyalty systems, for flexible use across a universe of connected brands, merchants and peers.

By using the Tap app, the project has broken new ground in the new data economy space proving users care about their data and who controls it. Their 10,000+ users have sent thousands of data access requests helping them reclaim their data and put it back in the hands of who it belongs to.

Data is also at the heart of loyalty, and a key part of Boson Protocol’s and NiftyKey’s mission, to create a data economy for everyone offering value for consumers and vendors alike. Consumers will be in control of their data, and if they make it available for monetisation via Tapmydata for example, they will benefit from further incentives and rewards.

Both projects will explore integrations that will reward Tapmydata users, by offering physical and digital benefits via the NiftyKey application. This could range from Tapmydata merchandise to eventual access to a NiftyKey marketplace where users can choose a range of redeemable physical or digital products and services via an NFT reward voucher, all from within the crypto realm.

“Tapmydata shows real innovation with their approach to data, which is hugely important as we eventually wean ourselves off proprietary, centralised platforms and move towards web3, crypto-native ecosystems. NiftyKey is proud to work with Tapmydata to co-create a fresh approach around rewards and data, both our mission’s are closely aligned.” Justin Banon, Boson Protocol, Co-founder

“People across the world are demanding rights, a fair deal and Universal Data Income. Boson NiftyKey is set to disrupt and revolutionise the loyalty and rewards playbook for the Web3 economy. At Tapmydata, we’re excited to partner with them and introduce our users to new ways NFTs can help them create, earn and learn from their data.” Irfon Watkins, Chair Tapmydata

About Tapmydata

Tapmydata is a mobile app and platform giving people control over their personal data, with privacy and security by design. Tapmydata rewards users and other ecosystem actors with its own ERC20 token. Launched in 2018, the company is supported by Outlier Ventures and a full-time team across the crypto, privacy and tech space. As an on-ramp for citizens to data income and DeFi technology, Tapmydata will be open-sourcing its code and supporting projects and developers with adoption and integrations with partners as part of our roadmap.

You can visit the Tapmydata white paper to learn more about the project and join the conversation on our Telegram, Twitter, and Discord to get involved!

About Boson Protocol

Boson Protocol’s vision is to enable a decentralized commerce ecosystem by funding and enabling the development of a stack of specialist applications to disrupt, demonopolize and democratize commerce.

Keen to learn more?

Enjoy our Lightpaper.

In a hurry?

Check out our One Pager.

Want to dive deeper?

Read our whitepaper.

Builders, we have news for you:

Our Core Repo is open on GitHub and here’s the Documentation website.

Lastly, if you’re a decentralization enthusiast, please follow us here, on Medium. We will post frequently about our dCommerce journey and would love to hear your comments!