Summer of Phygitals is here!

Boson Protocol
BosonProtocol
Published in
4 min readJun 22, 2022

We’ve taken over Times Square at NFT.NYC to launch our Summer of Phygitals campaign with a free NFT airdrop.

Portal, powered by Boson Protocol, the metaverse marketplace enabling brands to sell phygital items in the Metaverse has launched The Summer of Phygitals. To celebrate we’ve taken over 13 billboards in Times Square during NFT.NYC with a free NFT Airdrop. All you need to do to claim your NFT is scan the QR code and enter your details at summerofphygitals.com/mint. The exclusive ‘Boson Pink Flamingo’ wearable will be airdropped to your wallet and available to dress your avatar via your Decentraland Backpack within 24 hours. Hurry as numbers are limited and the Airdrop closes midnight 23rd June EST.

Boson Guardians Wearable

We also have a very special reward lined up for our Boson Guardians who will each receive the exclusive “Boson Golden Flamingo’ wearable airdropped straight into their wallets. It’s just a little something to say thank you as we continue on our journey to solve the problem of fair exchange of commerce and linking the digital to physical real work assets.

Enter the new Summer of Phygitals environment in Portal, powered by Boson Protocol, as it is the perfect place to go and relax with your friends this summer and browse the latest digital, physical and phygital items available for sale as NFTs in the metaverse.

Items from all your favourite brands such as 8SIAN, Auroboros, DressX, Hogan and MetaFactory to just name a few are live now inside Portal, powered by Boson Protocol. Enter Decentraland to buy physical, digital and phygital items as NFTs.

Auroboros

Auroboros is the leading luxury fashion house of the Metaverse. Creating culture and identity across physical and digital worlds since 2021. Built by the new generation, for the next generation. Upgrading fashion into a new dimension of the 21st century by merging science and technology through pioneering and craftsmanship.

The first of its kind, physically redeemable 20-carat white gold NFT jewellery pieces by Auroboros, crafted with the touch of the most coveted experts and goldsmiths in the jewellery field by “A Jewellers’. These statement pieces were inspired by the mystical symbol of the snake biting its own tail, representing the Auroboros brand and our ethos of continuous renewal and innovation.

Come along to our talk at NFT.NYC ‘Metaverse Commerce: Launching physical products in the Metaverse as NFTs’ on Wednesday 22nd June 5:55 PM at The Coinbase Theater at Marriott 6th Floor (Broadway). We’ll be doing a live digital to physical production redemption demonstration so don’t miss out!

DRESSX

DRESSX, the largest metafashion retailer whose ethos is steeped in sustainability partnered, has introduced their very first digital to physical garments. The garments available have been designed by Piero D’Angelo and will be custom made one-of-one pieces. These exclusive fashion garments are available to purchase in Portal, powered by Boson Protocol.

Come along to our Booth at NFT.NYC 2–3pm EST each day for a live demo with DRESSX to experience the next frontier of AR fashion.

Artpool x Gianni Lee x Tam Gryn Phygital drop

Artpool is the first curator driven NFT art platform, powered by a vetted network of more than 900 art professionals. Gianni Lee is a multidisciplinary visual artist utilizing diverse mediums in fashion, fine art and music. Lee’s multimedia work combines materials including painting, drawing, photography against a post-apocalyptic and futuristic landscape. Tam Gryn is the Director of Fine Arts at Rally.io, where she helps artistic communities create their own autonomous crypto economies. She is also Head Curator at SHOWFIELDS, contributor to the BanklessDAO and has lectured at Harvard Business School and the New York Academy of the Arts.

To coincide with Portal’s ‘Summer of Phygitals’ Artpool has commissioned Gianni Lee to create 9 ‘phygital’ items. These items will be exclusively available in the Portal Gallery, in Decentraland. Don’t miss your chance to collect them in the Metaverse!

Stay tuned for the drop coming to Portal, powered by Boson Protocol early access 28th June, public launch 30th June, 2pm UTC.

About Boson

Boson Protocol is solving one of the fundamental problems of Web3: how to mediate commerce transactions when selling real-world assets using smart contracts — but without a centralized intermediary. Boson’s Exchange mechanism allows for the trust-minimized execution of real-world commerce transactions by locking funds in the smart contract, and leveraging game theoretic mechanisms and independent dispute resolvers to handle disputes.

Boson tokenizes digital to physical redemptions, allowing sellers to issue redeemable NFTs, that buyers can hold in their wallets, trade or redeem for the real-world asset.

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Enjoy the dCommerce Stack outlining the services we’ll need to build a dCommerce ecosystem.

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Boson Protocol
BosonProtocol

Boson Protocol enables an open tokenized economy for commerce by automating digital to physical redemptions using NFTs encoded with game theory.