Show your customers some love with Facebook Messenger marketing and a loyalty rewards program!
There’s a famous quote that says “where there is love, there is life.” As a small, local business this can be especially true because if your customers love what you have to offer, your business will grow and thrive. But this should be a love-love relationship, right? One of the best ways to reciprocate your appreciation to customers is through a loyalty program. But why?
Existing Customers vs. New Customers
Quick question: did you know that it costs at least 5x more to acquire new customers than to keep your existing ones? Many businesses make the mistake in blowing their budget on ads and marketing (which also have an important role to play, but that’s another story for another day) but reports show that even just a 5% rise in customer retention can spike profits to 75%!
The truth is, people love to spend their money where they feel appreciated. Just take a look at Starbucks — about 10 years ago, their market shares were falling to their competitors but then they rolled out their rewards program and voila! Their fan base grew even though there were cheaper options at places like, let’s say, McDonalds. Now it is estimated that Starbucks banks about $5 BILLION a year through their rewards program. Who knows, you could be the next Starbucks!
The Future is Now
One point to really be driven home is that this is the future. Your future customers (yes, Millennials and Gen Z) want everything conveniently in one place with the least amount of clutter. They don’t want to carry around a wallet, especially if it’s full of cash, cards, random lists, and whatnot. iPhones and Android devices allow them to store ALL of these things inside.
Maybe you’re saying, “I already give out rewards cards to customers.” But ask yourself how many of those cards get lost or forgotten at home, in the car, or in the washing machine. Just hear us out, there is an easier way! By using Facebook Messenger marketing strategies, digital cards can be automatically delivered and stored right on your customer’s smart phone, which let’s be honest, people look at 1000x a day. Not only that, but check out these other perks: saves money for you (no more buying cards), coupons and promotions can be sent directly to the phone with one push of a button, location targeting can notify customers when they’re close to your business, AND it cuts down on plastic waste — good for the environment, good for your wallet! Simply put, all of these elements only mean one thing for your business — MORE MONEY!
Final Thoughts
This technology is something new and totally cutting edge for small businesses in particular. Only a handful of marketers and agencies have the inside scoop and know-how to utilize a loyalty rewards program like this. Not only do your customers get that warm, fuzzy feeling when they see how much you love them, but it gives you a serious edge against your competition.
If you want to learn more about how Facebook Messenger marketing and loyalty rewards programs can help your business, how it works, schedule a FREE demo, or just to say hey, check out our awesome services or contact us by visiting botemployee.com or our Bot Employee Facebook page!
