The guaranteed way (that you haven’t tried yet) to increase your Website’s conversion rate!
Conversion and bounce rates are two important terms in the current competitive online driven market, whether you’re running a Business to Consumer (B2C) or a Business to Business (B2B) company. The diversity of resources and content offered to customers, the amount of targeting and retargeting campaigns, the limited clients’ attention span, are all factors that cause quick clients frustration, and eventually to leaving your company’s website for another.
Marketers have multiple theories on why website visitors would bounce of a website without completing the journey, or without “converting”, whether this was defined by making a purchase, filling a contact form, signing up for a newsletter, or any other goals set by your business. SEOs, landing pages, optimizing loading times, FAQ pages, A/B testing and many other ways, many of you probably have tried before, and while results might vary, everyone knows that better numbers can be achieved, and I am here today to tell you how.
What do visitors to your website want?
So you have implement all strategies and tactics discussed above to get visitors to your website (SEO, social media, email, etc..) and the visitors have arrived. Now what do your visitors actually want when they come to your page? The answer is simply Value & Delivery!
They came for the value your website provides, whether it is in your products, services, information, videos, entertainment, whitepapers, downloads, links to other websites, social media links or others. But not only for that, also for the delivery method, no one is going bother reading your articles if its badly structured or written in a bad way, nor view your products if it is improperly presented, and the same goes with your website content, why would visitors spend their time getting the value from your website if it is not delivered in a convenient, engaging way ?!
Your company’s website should provide visitors with value, in a clear, structured way, that serves the information regarding your products or services exactly the way each and every customer expects to be served whether on the products pages or on the FAQ pages.
When I say personalized experience I truly mean it, imagine for a second, two adjacent restaurants, bot offering the same dish, for the same price, but one would put all the dishes ready to be served on a shelf with all the details for customers to pick from and head to checkout, and the other would assign a host to accompany clients from the minute they step until they check out answering every question they might have and providing personalized experience to each one of them.
How can that be done ?
Pretty easily actually, by the use of digital agents and cutting edge conversational Artificial intelligence algorithms, and no, I am not talking about these random low tech Chatbots (for deeper understanding of the difference check “What is a Chatbot” article in our blog) that many companies deploy these days, hideous to setup, where you spend days or even weeks in composing and structuring decision trees).
What am I talking about is a Conversational (AI) powered Digital Agent, an Agent that can be set up in less than a minute and less than 3 easy steps, one that can be pointed towards content sources to learn answers by itself, a one that can be published on a website with a simple publish button.
botique.ai QnA Digital agent was built to address these needs, an agent that hosts your website visitors along the user experience or customer experience through your website, answer Frequently asked questions, or questions on products and services within a simple free text chat component that can integrate photos, links, forms, etc …
Now the question for you is: Are you ready to Re-engage your customers, and increase your conversion rates? Are you ready to reduce the load on your service Agents? Are you ready for a free 30 days trial?
Rajai Nuseibeh
