How do brands use Facebook Messenger and chatbots in France?

Jon Chemouny
BOTNATION AI
Published in
1 min readFeb 17, 2017

Last week BOTNATION AI published a study about how brands interact with people on Facebook Messenger in France. Based on 142 top brands, the study shows that (i) only 5% of the brands use a chatbot, (ii) 15% answer through a human with an average response time of 2:48 (!) and (iii) 80% never answer.

It might be interesting to compare these figures with other countries. Feel free to comment!

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