Ethical AI and Data Trust by Design Practices — Part 1
Our curated recap of the February 2019 Bots & AI Meetup plus videos
Join our group to be notified of our next event. Over 120 enthusiastic attendees joined us for this one.
The following is a partial summary of the presentation by Nathan Kinch, CEO of Greater Than X and inventor of Data Trust by Design. It’s followed by a Part 2 article covering Joe Toscano’s presentation.
We’d highly encourage you to view his 15-minute presentation video linked at the end of this article for the full and direct insights.
Trust
If you’ve had a suspicion that trust is waning in the world, you’re right and studies are bearing that out.
Trust globally has declined significantly in Western-style democracies. Currently, 1 in 2 countries have lost faith in the system¹.
More than hunches or suspicions though, we’ll share research showing clear delineations between practices that build trust and those that erode it.
Read on to learn what the crucial practices affecting trust are and the shared opportunities for both businesses and consumers.
Despite the actions of a few bad actors, data trust is not a zero-sum game.
One of the cornerstones to increasing trust is empowering users with understanding and control over their privacy. The following working definition of privacy emphasizes this point:
The power for you to control how you participate
— Ann Cavoukian, Ph.D
In today’s hyper-connected world, the impact of trust gets amplified. Both negative and positive opinions shared by consumers can affect purchase rates and price tolerance of consumers.
There are a few key principles shown to increase trust by a study from the IBM Institute for Business Value:
Many more cited references on data sharing and trust are explored in Nathan’s article, Data sharing and trust: What’s the relationship?, as well as the video from his talk at our event below.
The 15-minute overview is below and make sure to join our group to be notified of our future events.
Want to be prepared?
In addition to the increased data sharing potential and ethical high ground of tackling a data trust initiative, regulation on data privacy is either in place or being debated depending on where you live. Taking a proactive approach is smart risk mitigation.
Get in touch with >X and dig in with your questions whether you’re convinced and want to start this journey or skeptical and need further details.
[1] Edelman Trust Barometer https://www.edelman.com/research/2017-edelman-trust-barometer
[2] ifG analysis of Public attitudes, Ipsos MORE for royal Statistical Society 2014 https://www.statslife.org.uk/images/pdf/rss-data-trust-data-sharing-attitudes-research-note.pdf
