Grow Your Social Audience By Using This Simple Hack
Do you ever see your favorite brands and influencers on Instagram or Facebook and wonder how they get so much engagement? Even more, do you want to know the secret to growing your social audience to 1k, 10k, or 100k followers?
Believe it or not, this simple “hack” doesn’t rely on sketchy marketing tactics, “black hat” SEO, or funneling tons of money into Facebook ads. In fact, it depends on learning from the behavior of your own audience and customers to boost engagement and keep them coming back for more!
Overcoming the Death of “Organic Reach”
If you have been on social media for some time, you likely know of the dreaded “algorithm changes” and what they can mean for your business. It seems that every day there is a new shift that causes your business to lose followers and engagement. That is, many business owners worry that organic reach is on its way out, and that the new game is pay to play.
But stop! Before you pay for Facebook or Instagram ads, there is a much more affordable option! The secret lies in engaging with your existing customers and rising above the pesky algorithm changes through utilizing chatbot technology.
Using Chatbots to Grow Your Social Audience
Chatbots. These little things get a bad rep — often known for spamming you on your favorite dating apps, or leaving meaningless comments on social media. Amazingly, chatbot technology has been making leaps and bounds in how they can be applied to engaging followers, generating leads, and more!
Business owner and marketers alike are using the power of chatbots to grow their social audience across multiple platforms. Below we outline a few of the ways chatbots can be used to do just that!
1- Follow up with social media likes, comments, and follows
Chatbots can be programmed to send users a direct message when they like or comment on a post, or follow you on social media. This can be a great way to just say ‘Hey!’ and answer any questions they may have about your business. The prompts you set up can be custom-tailored to your business voice and needs.
2- Grow your email list and subscribe followers to your newsletter.
A next step to following up with users can be to encourage them to subscribe to your email list or newsletter. Capturing their email address allows you to send them more information, and even retarget them for future advertising. Some ideas to get followers to subscribe are offering a free ebook download, sending them free educational materials, or sending them a coupon in exchange for their email address.
3- Share special events and discounts
Existing customers and followers want to stay up-to-date on your business. Make it easy for them by sending the latest updates right to their inbox. Chatbots can follow up with users on a regular basis to remind them of events, appointments, and special offers. Research shows that users are more likely to open a message on social media than via email — meet users where they’re at by utilizing chatbot technology.
4- Reach out to leads and set appointments
One of the struggles of marketing for your own business is generating viable leads that will likely turn into longtime customers. That is — figuring out the “tire kickers” from the home runs.
Chatbots can put users through a series of prompts to help you determine whether your business is a good fit for their needs. You can set conditions, and gather more information about what they are looking for. Further, they can schedule appointments with you directly, or be enticed into your sales funnel. With chatbots, you can take the guesswork out of lead generation and focus on REAL customers.
5- Send social media users more information about your services
Finally, chatbots are an affordable and efficient way to send more information to your potential customers. Rather than worrying about scheduling phone calls or emailing back and forth, your chatbot can send them all the resources they need, all in one place. And since users are interacting with a conversational interface, there is a touch of personalization that customers can appreciate. Chatbots can use Artificial Intelligence to answer questions and keep users informed — encouraging them to hire you or buy your products!
Start your chatbot
To learn more about the benefits of chatbots and how to use them to grow your social audience, please contact us today. We would love to help you create a chatbot suited to your business needs!
