How to Leverage a Chatbot to Improve Your Customer Acquisition

Want to make your 2020 a little better in terms of customer acquisition?

Worry no more,

In this guide, we have explained how and why customer acquisition can instantly be improved with a chatbot Using PPC Marketing.

Wait what? PPC and chatbot…

But how PPC and chatbot go together?

It’s simple, you can integrate a lead collecting chatbot to your website instead of long complex form and every time a prospect would click on any of your PPC ads, or show up on any of your pages in any way,

the chatbot will interact with them in a personalized flow & collect their information one at a time as a conversation.

Wait… what did I miss? 🤔

Well, to understand this, I want you to look at PPC in a whole other way.

Aaaand…

In order to make things easier I have crafted this guide into the following sections:

Suppose you get to transform your regular looking landing pages into more personalized and engaging.

How would that affect its conversion?

Right now your prospects are figuring things out on their own unless a sales representative is bothered.

What you need to do is to deliver a through and through assistance as soon as they land onto your website.

Just like an Apple store, which sells experience more than showcasing the product or service.

But how can one achieve that?

It’s simple, chatbots!

Most non-technicals think that chatbots are gimmicky and there isn’t much to do except send and receive text messages through a bot.

But the people who understand conversational AI well enough know how beneficial chatbots really are for customer acquisition 🤖

As they have evolved into a whole new marketing strategy that businesses across industries are using and doing great things.

In fact, the market is densely competitive due to the fact that chatbots are soon going to be a thing for almost 80% of all global businesses, one way or another.

So in a world full of automated conversations do you think your customer support representatives would be fast and accurate enough?

And also if you think a human support agent can talk to your 15 online customers at a time,

Think again!

Without any further ado, let's dive right into the strategy…

These tactics are universally applicable to any PPC marketing campaign of any business 🤩

To make things smoother, I am going to explain this customer acquisition approach in 3 simple steps:

1. Deploying a chatbot to the website
2. Making landing pages dynamic using page messaging
3. Generating leads with PPC ads traffic

Let’s get right into it, shall we?

Okay so here comes the fun part,

We have to make sure that the chatbot reorganizes and presents all the information that is given on each landing page optimized for PPC marketing.

But why?

So when we look at a webpage, all the content is right there and we look for the answers by going through the entire thing.

Chatbots are different and perfect for keeping the interaction exciting.

So rather than giving all away at once, the chatbot will be able to nurture the conversation and provide just the right information at the right time.

Want to know how it works?

Here is the complete customer acquisition strategy + the takeaways for you to implement into your business.