Improve Your Social Media Campaigns with Automation

While making a fool-proof strategy for your social media you will require some tools to assist you to speed things up, ensure accuracy and provide insights into whether or not it is working out for your brand.

As the number of social media platforms continues to grow, it is nearly impossible for you to manually engage with each one’s audience equally and provide timely content to them every time. But all thanks to content automation tools, you can do it efficiently and make the most of your time strategising.

One Great Example: TechCrunch’s Facebook Chatbot Marketing

Ever since Facebook announced chatbot integrations to messenger the news spread like wildfire and many hopped on this crazy exciting journey. Now chatbots come in many different shapes and sizes to suit your marketing strategies and campaigns like TechCrunch.

This online tech publication has a facebook chatbot that acts as a digital digest. When you visit their page on Facebook and hit the “Send Message’ button underneath the cover photo, it will redirect you to their Messenger chatbot.

This is an excellent opportunity for them to send direct messages to any user that opts into their messenger bot since they’re giving explicit permission to the business.

As for a specific social media campaign, this example can be taken into consideration. Techcrunch uses its Messenger bot for growing its daily website visitors. How? By encouraging them to read the content available over their website. They’re giving value to the users and simultaneously increasing their readership by sending out this daily digest as links to thousands of Facebook users. Making it an everyday ritual is what makes this campaign successful as the odds of clicking through their website increases to a great extent.

This does not only increase TechCrunch’s messenger audience but also incrementally grow their monthly traffic. What could be a more important success metric than that for any digital publication after all?

A takeaway for you:

Chatbot marketing is a powerful and fun way of brands to engage with their users and can potentially increase their social media campaign’s engagement.

In fact, your automated chatbot can generate leads, respond to customer FAQs, take appointments on your behalf and even create a questionnaire for your giveaway campaigns. Here’s a complete guide on how you can create a facebook contest using a chatbot.

3 Ways To Automate Your Social Media Campaigns

1. Content Optimization

Hootsuite does not only enables you to schedule your posts, but it also helps you automate your tasks and content too. You can actually streamline your entire social media campaign and manage your networks as a team by keeping a close eye on the progress of assigned tasks, sharing information with other team members and repurpose your old posts by duplicating them with the drag and drop feature.

An overall social media automated posting and scheduling tool that helps you bring multiple tasks on a single dashboard.

How cool is that!

2. Automated Chatbots

Botsify helps you automate your messenger and website chat. You can create custom chatbots by creating multiple conversation scenarios, add multimedia, google search and lead collection forms to it. Most chatbot platforms offer real-time support to your customers however, botsify does more than that.

• You can respond to your comments through a chatbot. All you have to do is set up one or more keywords and their responses. For example here, I have set up these 5 keywords that I mostly got queries for on my page and automated it using botsify’s acquire users from comment feature.

So as soon as anyone drops a comment containing any of the designated keywords (on a selected post that I have automated comments for), they will instantly receive a message response from my chatbot.

• You can optimize your facebook sponsored ads by redirecting your users to specific conversation flow. This works best for promotional offers on your website or seasonal discounts etc.

3. Content Finder

If you want to find out the most trending topics that you want your content to revolve around (which is highly recommended) then Buzzsumo is your best bet! You can find the relevant trending topics and how they are performing. All you need to do is automate your research by providing the relevant keywords you want.

Although this tool is a little on the pricier side (as compared to other social media optimization tools) but the information it provides is worth every penny. Buzzsumo tracks result from numerous platforms including facebook, twitter, Pinterest and many more. You can find filtered search results by location or platform.

Other than the content you can also look for influencers and build your relationship with them.

The best way to increase your engagement, stay relevant and deliver the right content is through automation. Although you cannot fully automate your social media management, you can use tools that fasten up your pace, lower repetitive tasks and help you build your brand better.

This blog “How Automation Can Improve Your Social Media Campaigns” was originally published to Botsify.com