These 10 Tips Will Help You Improve Your Customer Support By 30% Instantly!

Areeba Khan
Botsify
Published in
4 min readMay 8, 2019

Almost every business has a social media existence today. In our previous article, we discussed that social media is a customer support channel that allows consumers and competitors to reach out to you much easier.

One on hand, this eased out communication between you and your business but at the same time, you are exposed to billions of people who can easily write to you whenever they want. Making it difficult for you to cater to each one of them, across various platforms.

Here Comes Customer Support Automation!

Chatbots are smart, customizable, efficient and cost-effective. You may don’t want to rely on them solely but they can help your support staff to a great extent.

24/7 support agents are a lot more expensive than a chatbot. At least for your online customers where most of the queries are repetitive and does not even require a human’s input.

A chatbot is much more advanced now and provides large-complex information in a fun and engaging way.

You can create a flow-based chatbot with botsify which saves the user the hassle of typing individual queries. Instead, provides pre-determined button-like options to choose from. The option selected will have its own flow to go about

Try botsify chatbot here

Cool isn’t?

10 Tips To Improve Your Customer Support Instantly!

1. Keep your customers close; your staff, closer!

According to a report from My Customer, about 32% of customer support representatives lack sufficient information to resolve customer issues. 22% of them said that they experience major trouble because they had been provided conflicting and/or incorrect information.

Imagine if only your internal communication was clearer, your service could have been improved to a great extent!

2. Find Out What ‘ELSE’ Your Customers Need

You need to find a relevant complimentary item like a cookie, a donut or a sandwich to make it a meal! Its simple economics that applies to every customer who is looking for something extra.

Hubspot has some pretty good strategies to upsell customers, check it out here.

3. Make Your Interactions Personalized

Not just your conversations over live chat or via calls, make your customer’s entire experiences as personalized as possible to make them feel like they are the only customer you have and you value their existence the most.

Similar to this: How to Improve your Customer Experience

4. Happy Employees = Greater Turn Over

Did you know?

Your satisfied employees may result in a greater turn over in lesser cost! From entry-level to highly-experienced employees, you will have to spend at least 50–400% of their annual salaries to replace them.

5. Improve Service Internally

According to Barbara Khozam’s How Organizations Deliver BAD Customer Service (AND Strategies that Turn It Around!), when looking into the bad experience a customer has had, look through the employee chain to figure out the top-to-bottom cause of the actual problem.

6. Listen To Your Customers Employees

Just like more than 50% of American workers, who are in some way, unhappy with their current employment.

Your staff is your internal customers. If you can send out feedback surveys to your customers why not do the same for your internal customers as well!

You might also like: Here are some excellent tools to help your processes speed up.

7. Happy Customers = Greater Turnover

According to Harvard Business Review, keeping your current customers is highly valuable. Customer retention will save you approximately 5%-25% than finding new customers that are equally important to your business.

8. Reduce Their Efforts

Train your employees so well that they know what’s what (about your products) and provide them automated, time-saving tools.

A great way to save your online customer’s time is by automating your website or social media chats. This was you will not only reduce your customer’s efforts but also you save a lot of customer support time and cost.

Read how Botisfy enabled this Life Insurance Industry giant to save 8+ hours of customer support cost every day.

9. Manage Your Reputation Online

Your online presence is a lot more important than you think, according to Adweek’s survey, social media influencers can convince about 49% of your potential customers through their recommendation of your products.

10. Invest In Customers

If you increase your customer retention by 5%, your turnover will increase by about 20% up to 95%. A very tiny effort from your end may encourage your customers to spend a lot more than they usually do with your brand.

Read the complete article How to Improve your Customer Support by 30% with these 10 Tips here

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