Facebook — Ditch the LandingPage

Omnichannel, Multi-channel engagements, Marketing Automation Platform(MAP) are the hottest and most popular digital marketing/growth hacking strategies. Having a digital presence in different digital channels, social platforms is great for consumer engagement, consumer retention and consumer re-targeting.

There are different Facebook strategies that influence consumer engagements, such as

• Like/Share/Comments
• CTAs to LandingPages
• Reviews/Rating on Company Page
• Follow/Like Company Page
• Tag Company Page in FB posts

These are all great ways to drive relevance, traffic and engagement to businesses in order to influence tentative transaction, but don’t necessarily promise a transaction at the time of engagement. Here is an article that explains the relation of social media and shopping.

Have you researched the FB messenger strategy? Can your business be booking more revenues in Facebook with Facebook Messenger strategy? Absolutely! Facebook Messenger is a powerful tool on FB platform. It is rapidly gaining traction and adoption. With balanced strategy for automation(chatbot) and live-chat(agent conversation) the ROI with Facebook can be much higher. Here is a simple, most widely used Facebook Ad view

LandingPage CTAs — Facebook Ads

1. FB Sponsored ads in Feeds
2. Consumer clicks : is redirected to Company Website or other alternatives
3. The redirect may be an extension to ad, carrying the same message/product as in the ad
4. In case where the ad and landingpage do not relate, you are quickly flagged for “click-bait” source and likely to lose the customer
5. At times, campaign managers may plug in a malformed or incorrect url

Now let’s take a look at FB Messenger implementation and how the engagement can transform into better, faster transaction

Facebook Messenger for Company Page

1. FB Sponsored ads in Feeds + Messenger Ads
2. Consumer clicks on Ad or pulls on FB Messenger (above video)
3. Interacts with FB Messenger
4. Engage with preliminary questionnaire and then direct/route to a certified business agent
5. Schedule an Appointment! Make a Sale! Close a Deal! Record Orders! Browse for Products and Services — you can offer so many options at one place. Interact and attend to multiple audience groups in a personalized manner.

Market -> Engage -> Converse -> Convert -> Re-engage : Reduce customer abandons. A customer can return to a state where they last engaged. Facebook platform is extensive, explore and get the best use of the platform.

Know your customer better : analyze and predict based on they engagement and browsing interaction patterns. These are data-points to build RICHER and EFFICIENT customer journeys.

Be Where Your Customers Are : CTAs and redirects are boring. People need immediate “action items” while you have their interest and curiosity. Create and engagement to establish connection.

Some popular businesses that operate on Facebook Messenger — 1800Flowers Dominos Pizza, KLM Airlines to name a few. Connect and Engage in an instant. Here is a quick look into Facebook channel setup and message flow on Botsplash Platform.

Configure and launch — lead management, routing, document exchange and automation can be build all within a single platform. Business agents would never require to log into Facebook to engage with prospects.

Check out this quick video on Facebook setup and launch with Botsplash.

Hope you have enjoyed this write up and find it useful. Whether you operate a RealEstate, Dentistry, Home Sales, Mortgage Lending, Car Sales, Clothing or Restaurant… the list is endless. Now is the time to “GO BEYOND” Landing Pages and catchy CTAs.

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For more articles on Chat and Voice solutions, explore our blog or reach to us with comments/feedback and questions here.