Content marketing only works when you blend these “3 types” together
Let’s talk about actual “results”
By nature, I absolutely love content marketing, but it’s also depressing to see all the issues that everybody runs into with it.
For the most part, I see too many people focus their attention EXPLICITLY on “providing value”, doing nothing but waste their time after that.
Don’t get me wrong, it’s important, but it won’t generate results by itself.
In addition to that, another issue I see is people that chase “likes”.
This is very prevalent on LinkedIn, where your gurus post the cheesiest stuff everyday:
And pat themselves on the back because they have a lot of “followers”.
Not something that’s “inherently” bad, but if you’re looking to grow a business, you need to be a little more “advanced” than that.
Contrary to popular belief, customers (or clients) don’t reach out simply because you “posted” every day:
